Nicholas Duerson Jack Donato CIS 221 December 2, 2015 The Innovating iPhone: A Game Changer 1During the time of Motorola Razr and Nokia “track-phones", a new technology was being designed under the insightful direction of the one and only Steve Jobs. With the outstanding Apple presentations annually releasing technology updates to the masses, Steve Jobs promised to deliver something revolutionary: a massive upgrade to its already popular iPod. Not only would the iPod have touch controls, but the access to the internet and mobile communication would be made readily available. Thus, the birth of the iPhone had come to fruition. One of the most common accessories that people utilize today is the iPhone. Not only can we use real-time tracking for GPS to find our favorite restaurants but the fact we can communicate with other persons and interact with them on a whole new level shows how revolutionary the iPhone is. Unveiled at one of its parent company presentations, the iPhone was given to us early January of 2007. Steve Jobs wanted to revolutionize the mobile phone industry with internet access mainstreamed on your mobile phone, a touch-screen that was capable of the “pinch-pull” methods of ease, piggybacked concepts that came from the iPod predecessor, along with all of the other features you could find on the current mobile phone technology network. Steve Jobs had hit a homer with his product! Upon its initial release, the phone was priced at around $600 if you wanted the eight gig model and a modest $500 for the four gig option if you signed on board with it’s exclusive service partner/provider AT&T.(1) Even though the skeptics said that the price was way too absurd to jump on board with, its initial hype was excessive. Consume... ... middle of paper ... ...ed, and now people from all classes of life own an iPhone. It is my opinion that Apple initially intended for the iPhone to be more of a business tool for the white collar worker. As time and technology progressed and the iPhone became so popular, Apple was able to manufacture the phone at a cost that blue collar workers could afford, thus changing their marketing plan. Therefore, it is my conclusion that Apple started with one marketing plan, and as the opportunity presented itself, changed direction and broadened their target customer base to include a much larger population. Works Cited (1) “Apple Press Info." Apple IPod and IPhone History. Apple, n.d. Web. 29 Nov. 2015. (2) “iPhone History." Apple-history.com /. N.p., n.d. Web. 30 Nov. 2015. (3) “Login to Library Databases." What 's In Your IPhone. Access Science, n.d. Web. 01 Dec. 2015.
This segment can either put Apple on the edge of advantage or decrease the company’s capabilities. Over the years, Apple has proven to be a giant in this field because of its innovative products and services. Apple always takes the led while its competitors follow suit, although this also poses to be challenge for the company, it took Google less than one year to replicate ApplePay, Google called it AndroidPay it has the same capacity to function just exactly like ApplePay. This shows that Apple’s products and services could be copied thereby reducing the uniqueness of the products. Because the short lifecycle of technology, Apple needs to keep upgrading its products and services to stay on the top of the game. “Because the industries in which
Vogelstein, Fred. "The Untold Story: How the iPhone Blew Up the Wireless Industry Read More http://www.wired.com/gadgets/wireless/magazine/16-02/ff_iphone#ixzz0ic3Qh8jx." Wired - Wireless. Condé Nast Digital, 09 Jan 2008. Web. 12 Mar 2010.
In 1976, Apple was just an idea being made in a garage by Steve Wozniak and the well-known owner of Apple, Steven Jobs. The two were college drop-outs and were looked at as outcasts. The first invention that Apple introduced was the Apple I. On April 1, 1976 Apple computer was made a reality (Glen). The company did not take off until 1977, when Apple introduced the Apple II. The Apple II was the first personal computer to have plastic casing and color graphics (Glen). Then in early 1978, the Apple Disk II was invented. It was Apple’s most inexpensive product of the time and had easy to use floppy disk (Glen). By 1980, the Apple III had been invented and the sales were increasing and so was the company. Apple had several of thousand employees and managers and had developed many investors. Fast forward twenty-one years to 2001, when Apple made the iPod. From there Apple grew like wildfire, with the invention of the iPhone in 2007 and many version...
Cell phone sells were at its apex. Cooper and his team devised a technology so novel that the popularity of it was instantaneous. A device with the ability of only conversating is what the first cell phone was, but as time progressed and technology flourished the once simple talking device transformed into a diminutive computer. Gradually, a plethora of unique features were supplemented to the cell phone sharpening its value making it worthier and superior to the first cell phone. These features include browser accessib...
While all of these new products were soaring Apple’s profitability to new levels, they were about to change the mobile world with 2 products, the iPhone and the iPad. The original iPhone was announced on January 9th, 2007, available only on AT&T. The idea for the iPhone started in 2005 and was pursued as side project, costing an estimated $150 million dollars in research and development, this phone was going to change the way that people communicated with each other as well as with the internet. The iPhone became available in the United States on June 29th, 2007, and it was an instant hit. Consumers camped outside of Apple stores to be the first to own the phone, most stores were sold out within an hour of
The principal conclusions of this report show that the iPhone is a successful product that combines interesting features: iPod, internet browser and mobile phone, which satisfy the customer’s needs moreover it is also exceeding their expectations thanks to its fashionable design. However the UK current mobile market is very competitive, so Apple will have to deal with tough competition against established mobile phone manufacturers. The report finally comes up with some recommendations that can help improving Apple’s performance and the marketing environment for the iPhone, these are mainly:
As the consumption of iPhones grows, so does the impact it inflicts. To begin to understand how this device has impacted our society, one must analyze the aesthetics. According to Goggin (2009), two principles that separate the iPhone from mobile phones are “design and customization” (p. 232). The design of an iPhone is very clean and simple, which is beneficial for any type of user to operate, especially those who struggle with new technology. Better yet, the technology is always improving. The iPhone’s operating system, known as iOS, is constantly refining and polishing its design and features. Due to this, iPhones are becoming more resourceful, user-friendly and aesthetically pleasing. On the customization side, being able to control more of what your mobile device does is a very convincing feature that makes the iPhone stand out. The iPhone gives users an abundance of options to cater their device to their perso...
Technology has become a huge part of everyday life, and people seem to have one great debate and are fighting over which is the best phone, iPhone or Android. The Apple iPhone is a cellular smartphone that was created and is maintained by Apple Inc. Android is another type of smartphone that is accessible to consumers, but the operating system is powered by Google and many different companies produce Android devices. The different operating systems and interfaces have created a long and carried out debate to which was superior. iPhone is the better phone and there are many reasons as to why it is superior to its rival, Android. The iPhone’s sleek and beautiful design has users’ hands fondling the device and never putting it down. The operating system is very distinct, but is straightforward with its functionality. People who purchase the iPhone believe that they have received their money’s worth and more when owning and iPhone. The iPhone is better than Android when compared because of the beautiful design and attractive display, the operating system and its functionality, and the device’s personal worth is definitely worth the money spent to own one.
With all the hype surrounding the iPod post its introduction into the electronics market, it should be of no surprise that iPod’s unmatched demand for such distinct music management tool would lead Apple to add iPod’s features to the most sold electronic device to date: the cell phone. Thus, you get a hybrid called the iPhone. This highly anticipated electronic trend setter without fault had numbers of people waiting in line at the Apple store in New York; iPod fans want to be among the first to explore some of the most innovative phone features to date. Among those features you will find a 3.5 inch touch screen (the largest of all smart phones), Wi-Fi connectivity, the most usage time of all smart phones, i.e. talk time, internet use, or video playback, and many more impressive characteristics. The iPhone has, thereby, revolutionized the cell phone industry to become a potential best designed and most admired phone of the decade.
The launch of iPhone was a transformation for the entire company. It was introduced as a multifunction smartphone that provided customer with a very unique touch base interface and an excellent operating system delivering results as same as a personal computer. To make it available in the market the company joined hands with AT&T. As the time passed by, the company kept on upgrading the model from 3G to other versions. It launched iPhone 4, then iPhone 4S, iPhone 5 and 5S and the latest are iPhone 6, 6S and 6S plus. Also built different user interface that helped people to get connected to the family at one touch.
In today’s world the vast majority of the population owns a cell phone. Cell phones are a huge part of people’s everyday lives. Since the 1940’s when mobile phones became available for automobiles, phone companies have made huge strides in making mobile phones more efficient, much smaller, and more available for anyone to use. There was a time where only people of wealth had these types of mobile phones. Now people from all social classes own a cell phone. They are extremely convenient and have the ability to do just about anything you can think of. There is an “app” for everything. You can make phone calls, text message, surf the web, pay your bills, read books, catch up on social media, and even listen to you music all from one small handheld device. Cell phones play a huge role in today’s economy. Businesses such as AT&T, Verizon, and Sprint have become huge public corporations with large stakes in the stock market. Between these companies among several other phone companies they have created millions of jobs and opportunities. Cell phone companies have now created what are known as “smart phones”. These phones are typically slim and sleek and have countless versatile abilities. However, cell phones have not always been so “smart” or small for that matter.
New iPhones (5c) was launched in the market keeping in mind the cost of the phone and similar features to ...
Reed, B. (2010). A brief history of smartphones. TechHive. Retrieved on November 12, 2013 from http://www.techhive.com/article/199243/a_brief_history_of_smartphones.html.
The very first iPhone was announced by the founder of Apple, Steve Jobs, in 2007. His vision was to reinvent the phone. iPhones have revolutionized smartphones and have shaped the cell phone industry into what it is today. On January 9, 2007, Steve Jobs put together an incredible keynote presentation. He stated that he would be “introducing a wide-screen ipod with touch controls, a revolutionary mobile phone, and a breakthrough Internet device” (Ritchie, 2015). The audience assumed that this meant that Mr. Jobs would be launching three separate devices. However, it was only one device, the iPhone. Within the past 7 years, Apple has been able to tweak its iPhones by incorporating major redesigns. These redesigns use combinations
"The Evolution of Cell Phone Design Between 1983-2009." Webdesigner Depot RSS. N.p., n.d. Web. 23 Oct. 2013.