“ I like ideas, especially movie ideas, that you can hold in your hand. If a person can tell me the idea in twenty-five words or less, its going to make a pretty good movie.” Steven Spielberg.’ For this essay I intend to discuss how Hollywood as an industry has used the marketing strategies of blockbuster films to significant advantage in film merchandising. Along with the use of mass merchandising as a form of marketing films, with the hope of creating awareness among the public. As merchandising has become one of the most lucrative ‘arenas’ for Hollywood Studios to earn a profit. Many blockbuster films today come with novelisations of the films story to toy action figures.
People can relate better to the characters, and thus change their perceptions and beliefs after viewing movies. Movies or Video Games: Which is more influential? Movies are more influential than video games on audiences due to the gender roles and stereotypes portrayed by characters within films. Behm-Morawitz and Mastro (2008, p. 132) have found this answer through the development of Bandura’s social cognitive theory and teen movies. This theory explains how gender roles are shared through mass media, and this becomes the belief in society.
The Through product placement companies tries to introduce new products and try to demonstrate its use to its potential consumers. Recent studies shows that product placement positively affects the consumer attitude towards brands appearing in movies and television shows. Product placements in television shows and video games garnered more positive consumer attitudes than product placement in movies because of higher consumer recall and brand recognition. Gupta and Lord [Gupta, P. B. and Lord, K. R. (1998) ‘Product placement in movies: The effect of prominence and mode on audience recall’, Journal of Current Issues and Research in Advertising, Vol. 20, No.
CONCLUSION The researchers were able to hypothesize accurately the outcomes of their findings. The predictions included that there existed a positive correlation among a firm’s stock price and the success of a film, brand equity of the product, and tie-in advertising; and a negative correlation between violence, critical acclaim, and film absorption. The researchers provided strong support in their findings to prove their hypotheses. It was shown that there is value in product placement. However, circumstances surrounding that placement may greatly influence the significance of the return.
My hypothesis for this research paper is “In determining a movie to watch, college-age males choose action and adventure movies while females of the same age choose romance or romantic comedy movies”. I feel that this topic is very interesting because many items today are marketed towards a specific gender. This can be viewed and noticed in such items as clothing, motor vehicles, and certain hobbies. This pattern may just as well carry over into the film industry. If it does, it may be reflected by the category of movie a certain gender selects to watch.
The unique selling point for the movie is the fact it is a remake of the original Oceons 11. I have just gone over the two main types of advertisement, Posters and Trailers, although they are similar they a different in loads of different ways. They both say things to the target audience through different ways. One uses colour and big writing the other sound. Overall, they are both very effective ways of advertising.
Efficiently Digital marketing provides you with opportunities to automate part of the customer satisfaction and relationship building process. Automation could help you deliver an exciting brand experience further enhancing your customers’ satisfaction. Online retailers use collaborative filtering to find and expect what customers might like based on their browsing and buying
Factors Contributing to Movie Publicity One might argue that the movie quality would be the key determinant in a successful launch of a movie. After all if a movie is of high quality then through instruments like the media and general word of mouth the launch of the movie should be successful but this is not necessarily the case. Nowadays the marketing as well as the quality have to be in good shape. In Hollywood the market is highly competitive movie marketing is more crucial than it has ever been. ‘Developments in technology and communications have helped make marketing an equal partner in Hollywood’s equation for box office success.
Also package imparts unique value to product’s , works as a tool for differentiation, i.e. helps consumers to choose the product from wide range of similar products, stimulates customers buying behavior
The study was intended to demonstrate that positive CSR campaigns will increase both the overlap between consumer and corporate identification, as well as brand identification for that firm. This essentially works to align consumer values with that of the company. The question is, does this often result in higher bottom lines? Current market data may refute this notion, as there are many examples of companies with aggressive social responsibility campaigns, yet little to show for it. Recently gathered data on the impact of vice/virtue decisions and licensing behaviors may lend a hand in rationalizing such phenomenon.