The Influence of Media

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Although the accepted standard is that everyone is easily influenced by media and the technical devices they use , others believe media can only have an influence on the ones who are susceptible to what they hear and see. In today’s society people are bombarded with many influences , for instance some of these influences are their parents , tv , and etc but to some the most prominent is Media and the technical devices the media use to shape perspective. Others believe media has no substantial amount of influence on anyone , it only has influence on the ones who are susceptible to influence. Many believe that media has the most heavy impact on adolescents. Both children and adults have been reported to believe the media is a central source of information on sex and sexuality for young people (Malamuth & Impett, 2001) but other explanations say media only can influence the ones with differing characteristics of adolescents and also other factors as the perceived reality of the content viewed. The parents of these adolescents seem to be concerned about the effects of media on their adolescents because there are claims of influence of being throughout all media exposures such as tv , radio , advertisements , music , newspapers and magazines but all depending on their development rate, some may succumb to media influences, while other adolescents may not. Media is in all aspects of our lives as in work , school , and all public facilities and often creates a negative atmosphere for anyone at any public facility. "My office, they try to protect me from bad news when people don't like something [I did]," she said. "But I come across it because all my friends send it to me and I find out." (Hadid). She is claiming ev... ... middle of paper ... ... The communications literature acknowledges that media influence can be indirect. People can be affect their perceptions of how others are influenced by media . Even though there is countless evidence point towards media being influential to adolescents, politics , and adult education there is some evidence point towards media having no weight when it comes to influencing. In an adolescent study , it was found that the technical devices that the media uses responded by saying the media isn't influential enough to respond to the media messages. Another is the effects based on media is misleading . Although some believe that media has no influence , there is plenty of evidence pointing towards the fact that media has influence on adolescents, politics , and adult education. Which still has more research that could be done to help fix this prominent problem

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