The Influence of Mass Media on the Way Political Campaigns are Run
On the Monday when the United States Supreme Court issued its ruling on whether the deadline for certifying votes could be extended in Florida, there was an unsettling sight on TV. News correspondents came flying out of the court and stood, out of breath, before the cameras. Without having read the six-page ruling, reporters began to talk to millions of people about what the court had done. Some reporters got it flat wrong, saying the high court's ruling was in favor of George W. Bush and a defeat for Al Gore. News wire services and several Web sites also incorrectly summarized the court's action. It was only later that the news media corrected itself by reporting that the court had simply sent the case back to the Florida Supreme Court and requested some clarification. Walter Cronkite, the living legend of TV news, has criticized his profession for having too much of an emphasis on getting the news out fast. And the Society of Professional Journalists has criticized the media in the aftermath of these events for failing to act independently in their reporting on the election...so what is the real role of the media in political campaigns? Does it report or influence?
INTRODUCTION
One of the most important aspects of political elections is its media presentation. This is especially enhanced in the United States where the majority of the people are media thirsty. The important factor that plays on the electoral process is the ability to promote and set the agenda for the candidate. This comes from the outcome they want from their campaigns. Most candidates believe that their policy to promote their agenda at the beginning of the year is never effective because people eventually get tired of watching their faces and their biographies on the media channels and other mass media distribution. Hence, it acts negatively on the psychology of the people. Therefore it is imperative that media must be used in a very contingent manner.
Secondly, the image of the candidate presented in mass media is paid therefore they need to be effective. Candidates depend on the office of the campaigner to do this. The media for example gives the power to the candidate to create policy views in a realistic manner that is meant to attract the attention of the viewer. The imagery, the impression and the psycho...
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... influence people to believe that the candidates are true to their campaigning. Even if they were losing against the main opponent, they are still willing to fight till the last moment because what they believe is concrete. This creates a ripple effect on the voters, thereby compelling them to make decisions for the candidate. Those who drop out earlier on do not get the benefit of last minute decision-makers.
References
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2. Lawrence, David. America: The Politics of Diversity. United States: Wadsworth Publishing Company, 1999.
3. Masterson, Karen. “Campaign 2000: Businesses Feel Strains of Political ‘Shakedown’.” The Houston Chronicles. October 19, 2000, Star Edition.
4. The Case Program, Kennedy School of Government, Harvard University 1996
5. TOM FITZGERALD, AIR WARS IN NEW HAMPSHIRE. , The Record (Bergen County, NJ), 02-16-1996, pp a14.
6. BERTIL HANSON, 'Fixing' Campaign Spending. Vol. 15, The World & I, 03-01-2000, pp 32.
7. Julia Kindl, Agenda-Setting Function, Last modified: 3/15/00 http://oak.cats.ohiou.edu
“We meet ourselves time and time again in a thousand disguises on the path of life” (Jung). Writer’s usually have archetypes in their stories to engage the reader's understanding. Throughout the book Wild by Cheryl Strayed, she encounters several archetypes both positive and negative. She was impacted by the people, which made her accomplish her journey hiking the Pacific Crest Trail alone and getting herself back together. There are various archetypes that play a big role in Cheryl's physical and emotional journey. The archetypes make her who she is today and without them she wouldn't be able to transform.
...se having more land naturally meant having more space for the immigrants and new opportunities. When business expanded, it meant having more wealth for the business owner. After the annexation of Hawaii, the natural resources were enjoyed by both America and Hawaii. Despite the fact that Hawaii was annexed during the war with Spain as a strategic move, America took great care in the expansion of the island (Thurston 1897).
Rust, M. (1998, August 3). "Public Welfare for Billionaires." Insight on the News. v14 n28.
Beck, Paul Allen and Hershey, Marjorie Randon. Party Politics in America. 9th Ed. Longman, New York, NY. 2001.
This can be identified as the four stages of mental development: sensorimotor, preoperational, concrete operational and the formal operational stage. (Cherry, 2017) Each stage involves a difference of making sense in reality than the previous stage. In the sensorimotor stage, the first stage, infants start to conduct an understanding of the world by relating sensory experiences to a motor or physical action. This stage typically lasts from birth until around two years of age. A key component of this stage is object permanence, which simply means to understand an object will exist even when it can’t be directly visualized, heard, or felt. The second stage was the preoperational stage. This stage dealt more so with symbolic thinking rather than senses and physical action. Usually, the preoperational stage last between two to seven years old, so you can think of this as preschool years. The thinking in infants is still egocentric or self-centered at this time and can’t take others perspectives. The third stage or the concrete operational stage averagely lasts from seven to eleven years of age. This is when individuals start using operations and replace intuitive reasoning with logical reasoning in concrete circumstances. For example, there are three glasses, glass A and B are wide and short and filled with water while glass C is tall and skinny and empty. If the water in B is
For over 60 years, presidential campaigns have used television ads to communicate ideas and campaign plans to the American people. With hopes of influencing people to vote, politicians have used various tactics and strategies to persuade. After observing television campaign ads throughout the years, a few themes are observed.
In “Reporting the News” by George C. Edwards III, Martin P. Wattenberg, and Robert L. Lineberry, the main idea is how the media determines what to air, where to get said stories that will air, how the media presents the news, and the medias effect on the general public. “Reporting The News” is a very strong and detailed article. The authors’ purpose is to inform the readers of what goes on in the news media. This can be inferred by the authors’ tone. The authors’ overall tone is critical of the topics that are covered. The tone can be determined by the authors’ strong use of transitions, specific examples, and phrases or words that indicate analysis. To summarize, first, the authors’ indicate that the media chooses its stories that will air
Television has affected every aspect of life in society, radically changing the way individuals live and interact with the world. However, change is not always for the better, especially the influence of television on political campaigns towards presidency. Since the 1960s, presidential elections in the United States were greatly impacted by television, yet the impact has not been positive. Television allowed the public to have more access to information and gained reassurance to which candidate they chose to vote for. However, the media failed to recognize the importance of elections. Candidates became image based rather than issue based using a “celebrity system” to concern the public with subjects regarding debates (Hart and Trice). Due to “hyperfamiliarity” television turned numerous people away from being interested in debates between candidates (Hart and Trice). Although television had the ability to reach a greater number of people than it did before the Nixon/Kennedy debate, it shortened the attention span of the public, which made the overall process of elections unfair, due to the emphasis on image rather than issue.
The annexation of Hawaii was a brilliant addition to America in 1898. First off, Hawaii has a prime location for
The main aim of his research was to show the differences between the children’s and adults’ way of thinking. It means that different factors influence the way of thinking of people at different stages of development. Piaget focused attention on the fact that children actually have a rather basic mental structure that is based on knowledge and experience that is formed in a particular way. He argued that cognitive development is a process that takes long period of time and can be influenced by huge amount of different internal and external factors.
The aim of this paper is to look at the relationship between the mass media, specifically television, and presidential elections. This paper will focus on the function of television in presidential elections through three main areas: exit polls, presidential debates, and spots. The focus is on television for three reasons. First, television reaches more voters than any other medium. Second, television attracts the greatest part of presidential campaign budgets. Third, television provides the candidates a good opportunity to contact the people directly. A second main theme of this paper is the role of television in presidential elections in terms of representative democracy in the United States.
When people think of Hawaii, some of the things that comes to mind are the hula dancers, coconuts, surfing, pineapples, and the beautiful weather. This beautiful place holds a lot of history and heritage. It was discovered by Captain James Cook who was the first European to discover Hawaii. This discovery made by James Cook sparked interest in the British government as well as the United States. What led to the annexation of Hawaii had a huge impact on those who inhabited it, and the United States. The annexation of Hawaii is significant because it increased the United States military power, allowed economic gains in Hawaii, and ultimately changed the culture and history of Hawaii.
Piaget And Vygotsky are two new psychologist that forces on the influential theory of cognitive development. Cognitive development is the growth of mental abilities from early childhood to the adult age. This process can help children learn about life skills and language to have a better cognitive development. They both took roles in children, roles of people in society to develop different skills. Both theories affect education in various ways for substantial growth. In this essay, I will focus on the difference in each approach, similarities and gain the better understanding of each theory standpoint.
Americans look to the press to provide the information they need to make informed political choices. How well the press lives up to its responsibility to provide this information has a direct impact upon Americans: how they think about and act upon the issues that confront them.
In our democratic society, mass media is the driving force of public opinion. Media sources such as Internet, newspaper, news-broadcasts, etc, play significant roles in shaping a person’s understanding and perception about the events occurred in our daily lives. As long as the newspapers, internet, network television, etc, continued to be easily accessible to the public, the media will continue to have an influence in shaping its opinions. Factors such as agenda-setting, framing and priming help shape the public opinions. Agenda-setting is when the media focuses their attention on selected issues on which the public will form opinion on, whereas framing allows the media to select certain aspects about the problem and then make them appear more salient. Similarly, priming works by repeatedly exposing certain issues to public. As the issues get more exposure, the individual will be more likely to recall or retain the information in their minds. This paper will discuss these three factors played out systemically by media and how our opinions are constantly being influence and shape by them.