The Influence of Buyer and Supplier Relationships towards Supply Chain Performance

956 Words2 Pages

In this assignment, we only will focus on buyer and supplier relationships because this is the most important elements in the supply chain management. Creating and managing effective relationships at every connection in the supply chain is one of the key to success in the business. Due to the unpredictable market trends and demands, retailers will face the market volatility and diversity that encouraged them to establish relatively flexible relationships with multiple channel partners to reduce the dependence on the vendor (Melody et al). Based on the research of David and Mehmet (2008), buyer and supplier relationships can be known as the degree to which the dyad parties involve in joint resolution problems and sharing benefits. The advantages of maintaining good relationships include outcomes has improved in new product and service development due to synergy of resources, faster speed to market through concurrent design, long term cost reduction such as transaction costs decreased, process of technology adoption and environmental conformance has improved, reduced risk, conformance risk has improved and capital investment reduced. Besides, a cooperative relationship between buyers and suppliers will give some benefits. Supply chain management includes actions related to process integration, collaboration, information sharing and normally it leads to high levels of customer’s satisfaction. Moreover, it leads to performance improvement in quality, costs, flexibility and delivery. Due to the improvements, operational performance will become better when the suppliers committed with the buyer and it will change the perception of suppliers in commitment, loyalty and longevity. Hence, buyers may pressure the supplier’s commitment and... ... middle of paper ... ...e processes and products results, which agree to the evaluation and the comparison in relation to goals, patterns, past results and with other processes and products. To evaluate the effectiveness and efficiency of the supply chain performance, the performance can be measured by financial and non-financial. In financially, the rate for sales growth and profitability are the predictors of financial performance that commonly used. For non-financial measures, it has characterized the essence of flexibility and customer service in the supply chains (Melody et al). Generally, most of the aspects that are interrelated to the relationship between buyers and suppliers will affect the performance of supply chain. As a result, review on the key dimensions of buyer and supplier relationship has been summarized a clear framework for this assignment with developed hypotheses.

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