In this paper I will talk about the methods used in the case study, the conclusions of the researchers came to, and last my conclusions from the case study. First, the case study by O’conner and Jefe used the content analysis method which is a “systematic method of coding and measuring media content” (Campbell, Martin,& Fabos, 2013). For this experiment they looked at five different types of media releases, first the original scientific article, second the press release, then 87 different traditional articles, 162 blogs and last 420 comments from consumers. The hypothesis that the two wanted to test was the idea that the type of media that information is released from has an effect on the consumers ' feelings toward the subject. They believed that people wouldn’t have negative comments about the original scientific article because science is viewed as an unbiased field and the information presented by scientists is reliable.
"The average person spends about 1000 hours watching television each year. That's equivalent to watching 24 hours of television a day for six weeks straight." (2005, 02). The Effects of Television on Society: Study Mode. http://www.studymode.com/essays/The-Effects-Of-Television-On-Society-46266.html.)
By the end of the introduction Davidson poses five different questions to the general population. Davidson's questions include, "Where do our patterns of attention come from? How can what we know about attention help us change how we teach and learn? How can the science of attention alter our ideas about how we test and what we measure? How can we work better with others with different skills and expertise in order to see what we're missing in a complicated and interdependent world?
Working with sixth graders or teachers they all come... ... middle of paper ... ...esources, through my studies at the university, as a classroom teacher and as an educational technology teacher I am constantly learning about new ways to make that access possible. I learn on my own, through my studies and from others about how to promote the use of technology resources in a safe manner. I apply this knowledge to my teaching as I continue to learn, research and develop programs in my district. Works Cited ANKN. (2007, November 29).
I will be writing about some background information on how the television came about and the radio. I also will be covering the newspaper and how it provided a lot of information to the citizens at the time before the news and radio came about. Then I will go into way more detail of the media especially the newspaper, radio, and television. I will be providing info in chronological order. Later on in my research paper I will be evaluating the four sources I used to get my information, telling rather they used bias and assumptions.
(p.4) He brings to our attention the negotiations we face each day. While I was reading the book, I thought about situations that I find myself negotiating with others. The book states there are “Five Barriers to Cooperation”. The first is “Your Reaction”. Your reaction to the problem has an effect on the outcome.
This type of choosing can be further explained through the theory of selective exposure, which is the behavioral act of preferring to be exposed to arguments and ideas based on one’s own positions and ideas. This theory also states that individuals will not agree with beliefs different from their own. Understanding this theory could help explain how people are more likely to absorb a piece of media with content relevant to their liking. Selective exposure is observed through a political frame as candidate’s seek support for their beliefs why trying to avoid being challenged. A political candidate’s beliefs can influence public attitudes and preferences as well.
o If it does produce an effect how can this be explained and measured? o To what extent do we ignore or subvert media messages? · In general there seem to be two main approaches to the study of audiences. · One approach views the audience as very much the passive recipient of media messages – the media produces effects in an audience. · The second approach considers the audience as much more actively involved in media interpretation – the reception analysis model.
The Frankfurt School (Marjoribanks, pg 471) further extend this idea by understanding media as commodifying culture, viewing the media as a hegemonic force, conversely presenting the audience as passive. This perceived passivity has been widely contested (Macionis & Plummer 2002 cited in Marjoribanks, pg 471), and even Gramsci (1971, cited in Majoribanks, pg 471) has critiqued this notion by indicating that in order for a hegemonic ruling to happen it must be consented by the public, thereby placing the choice of submitting to the media and its influences on the audience. Marjoribanks makes a valid point in highlighting the idea of ‘hegemony’ indicates a possibility that the audience can challenge the dominant ideas and overturn consent, presenting the notion that the audience is an active group, rather than passive. Extending this argument Hall’s (1973) encoding and decoding is mentioned; which found that the accepting and rejecting of media messages is controlled by an individual’s upbringing, values and ideals, thereby diminishing the perceived strong power that hegemonic forces have over the public. Morley (1992) agrees, highlighting Counihan’s (1973:43 as cited in Morley (1992) pg 72) conclusions that the media-audience
We can take this to mean like social psychology that individuals have self-schemas and that ultimately only the person(s) themselves can be held accountable for their decisions and not blame others for how they were brought up. Each person can decide how their life turns out if they are, “…moderate, sincere, honest, and calm” (book, ?). We must be willing to take the consequences that come with positive or negative outcomes even if that means we do not get immediate gratification and more so if things do not turn out they way we imagined they would. In this case we must rely on our own imagined presence of others to drive us to be the ‘best’ person ultimately we can become as