The Influence Of Cultural Studies And The Media

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In today society culture has impacted our everyday life, experience and social relations; we are all categorized by our cultural groups but this has changed rapidly throughout the years from one generation to the next. “Cultural studies are a represented as the scholarly field of theoretically, politically, and empirically that are engaged to the cultural analysis that was developed by British academics in the late 1950s, 60s and 70s, and has subsequently taken up and transformed by scholars in many different fields around the world”(Griffin, E., Ledbetter, A. & Sparks, G. 2014, P 339). I will explain about cultural studies the differences of hegemony and ideology then describe how people are discriminated based on race and social classes. Then Marxist and Stuart Hall perspective of cultural studies theory. I will discuss how cultural studies and the media affect our everyday life in order to help us shape our opinions, attitudes and beliefs. The racial issues among television show for instance; The Cosby Show is a positive image of African American show and The Jefferson showed …show more content…

Hall describes mass media that maintains the dominance those already in positions of power. An example, Warren Buffetts, Michael Bloomberg 's and Bill Gates are rich and powerful people in the United States. Cultural studies and media have influenced how people are categorized by society class. We all have different opinions and the lower class is more affected, even though the poor have tried to overcome this kind of stigma. I do believe the dominate group has more power than the subordinate group they are immediately influence by the media to encourage people to consent power structures such as government, capitalism, corporations and

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