The Importance of Science Technology, Innovation and
Research & Development is to CATHAYPACIFIC Airlines
* New technologies may present businesses with opportunities or
threaten them. Opportunities could involve; new business
opportunities, creation of substitutes, opening up of new markets
improved communication, productivity and ways of working. On the
whole, science technology at Cathay Pacific could have relative income
elasticity of demand for different services. Cathay pacific may need
to embrace new scientific technology to remain competitive against
rival companies such as Singapore and china airlines.
* The technologies increase the capacity at Cathay pacific and thus
improve their profitability; if more capacity is being utilised unit
costs should be lower. For example, in September 2004 the airline
carried 83,687 tonnes of cargo and up from 77,395 tonnes in August, as
the year-end peak for the freight business found its stride. The cargo
load factor edged up to 69.6 percent from 64.7 percent a month ago.
* Research and development is the generation and application of
scientific knowledge to crate a product or develop a new production
process which can increase Cathay Pacific's product efficiency.
* Research and Development can develop in this case, the service to
have a unique selling point. Allowing Cathay Pacific to differentiate
itself from the competition with other airlines, and earn higher
profit margins.
* R & D could aim to develop better- quality products which meet their
customer's needs more successfully. Also develop more efficient ways
of producing to reduce the costs per unit.
* Evidently R & D is important to Cathay Pacific & proves to be
beneficial :
* "We spend a huge amount of money on research and development of new
products," said Mr Cuyckens. "But it pays off. About 70% of our
business comes from new products, like the two-tier tray we produced
for economy class on British Airways.'
* Cathay Pacific have innovated with their new 'regional Business
Class* seat. Sleek lines, an organic hammer-shaped design and a
graceful curve in the backrest create a modern space that embraces you
The topic in which I chose to do a scrapbook on was “How the government affects the airline industry in Canada”. Specifically I chose articles that related to the aftermaths of the September 11th tragedy. This event affected airlines in an enormous manner. Many airlines were facing economical problems and in turned asked the government for assistance. As a result, Canada 3000, which was Canada’s second largest airline carrier filed for bankruptcy protection on October 11th.
§ All employees: The Southwest culture depicts all their employees as the foremost most important aspect of their company.
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The Southwest Airlines company and its culture is one that is often cited in today 's business classes. The airline is widely known to be “different” compared to many of its competitors, a result of its founding values and strong corporate culture. This culture developed early in Southwest’s history and was deeply entrenched due to the competitiveness of the airline industry, as well as due to some of the pressures experienced as a result regulatory issues and stiff competition.
who has used only one type of airplane, and in the face of a dire
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The airline industry has become more and more competitive over the years. It takes determination, preparation, knowledge, and recourses to start an airline company, and that is just what happened forty-five years ago in Dallas Texas. Southwest Airline is a very successful airline company serving around 100 million customers annually (Southwest Corporate Fact Sheet). Many things stick out about Southwest such as their satellite-based WIFI and free luggage. These accommodations appeal to the customers. The company describes its mission as “dedication to the highest quality of Customer Service delivered with a sense of warmth, friendliness, individual pride, and Company Spirit” (About Southwest). From a customer standpoint, there is nothing else
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We can also identify the weaknesses of Ryanair in accordance to scientific management. From what we have previously discussed in the essay we now know that there are a few points from Douglas McGregor’s theory X that can relate to scientific management. However these key points also have influences on Ryanair, which can come across as
One Marketing strategy that airline carriers are implementing into their airplanes is a better seat.
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.British Airways were the pioneers with the introduction of space beds. To keep the Singapore Airlines to continue be a leader in providing the greatest comfort service to customers, it is our recommendation that Singapore Airline should continue with the installation of the space beds as this will keep them on top of the game with their main competitors. Furthermore, for an airline's long term Business Class customers to be taken seriously, the company should offer the comfort, of either the same value or even higher, to their customers. The drawback of the larger seats (space beds) would decrease the number of seats in the business class area of a jumbo jet from 58 to 50. However, installation of spacebeds ( in long term) will hopefully bring higher income to the Singapore Airlines because of the higher seat utilization.