Design has an essential amount of importance to almost every visual aspect in the world. In business and advertising, the background of a company and how they advertise themselves in a design aspect is crucial to helping the company attract consumers and overall helping the company evolve. In fashion, the design behind a piece of clothing is critical in attracting consumers to buy the product. Through the use of different techniques help impact the effectiveness design has on the world today.
Notably, the most critical aspect of design to conquer is the choice of color. The color scheme in a design is what can sell the company or product to consumers. The most important step in choosing a color scheme is finding the right base color for a color scheme as it is the foundation for any color scheme. The base color represents the mood and meaning of the overall design and determines the user or consumer’s first impression of the design for the company or product (Build a Color Scheme: The Fundamentals, Cox, 2012). Once a base color is selected, a color scheme can be selected by using the color wheel. There are various color schemes to choose from such as monochromatic, complementary, triadic, tetradic, and analogous. A monochromatic color scheme is built by using different tints and shades of a single color. Monochromatic color schemes are simple to manipulate into a design as they tend to be polished. Complementary color schemes creates a powerful contrast by using two color families that are opposite of each other on the color wheel. Complementary color schemes are popular in advertising by the high contrast and visibility they provide. Triadic color schemes are based on hues that are evenly spaced along the color wheel in which the...
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Chapman, Cameron. A Crash Course in Typography: The Basics of Type. 28 March 2011. 8 April 2014. .
Ciotti, Gregory. "The Psychology of Color in Marketing and Branding." 6 August 2013. 13 March 2014. .
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Color is an important resource in visual communication. Color has many functions. It can be used to classify people, places and things. The colors of a flag can designate a nation. Corporations and universities use color to distinguish identity. With maps, colors can distinguish water, land, etc. They can mark and identify separate elements. The colors become icons. Color can convey an interpersonal message without language. This can be expressed in the colors that we wear such as ‘the power tie’ or colors that indicate safety and warning. C...
...s, B. M., and W. Stroebe. (2010) “Setting the stage.” The Psychology of Advertising. East Sussex: Psychology, Print.
One simple way the ad emotionally appeals to readers is through its color selection. The ad begins with a dark background which sparks the imaginative creation of a cozy atmosphere. Additionally, the dark background keeps the reader focused on the coffee related items in the foreground. The ad displays a couple of large sized, severely crinkled-up wrappers that once contained one of Starbucks delicious bakery treats. The crinkled-up wrappers are brown in color which serve to make the audience feel warm and invited. The Starbucks Bench ad uses a mixture of brown, black, and contrasting white to create the “coffee-like” atmosphere that is warm and welcoming for readers. Many studies have shown that choosing the right color scheme is vitally important for advertising, “Researchers found that up to 90% of snap judgements made about products can be based on color alone, depending on the product” (Ciotti 2). Color selection has an extraordinary influence on the persuasive power of advertising. The Bench ad also employs other technics that add to the aesthetically pleasing visuals. The physiological need for food and drink can affect us emotionally. The food stain on the bakery wrapper reminds the reader of what it used to contain and appeals to the physiological need for food. The presence of the coffee cup appeals to the physiological and emotional need for drink and energy. An ad with something as simple as a few crinkled bakery wrappers, when combined with the right placement, lighting, words and color scheme, can prove to be a truly emotional experience for a
When it comes to art, first thing that comes to our mind is the beauty of it; the realism, the story, the scale, or even sometimes the frame work. But what really brings all of these elements is one simple word, hue (color), with which you are able to play around with in order of changing the story and the drama of the art piece. Everybody is able to paint or draw, but the main key is how to play around with the colors in order to grab the attention of the audience.
2. "Color Wheel Pro: Color Meaning." Color Wheel Pro: See Color Theory in Action! Color Wheel, 22 Jan. 2001. Web. 13 Feb. 2012. .
Anderson, Feisner E. Colour: How to Use Colour in Art and Design. London: Laurence King, 2006. Print.
Colors can be found at each point of life and affects people ferom several aspects. Colors
The development of design in the trend of globalization is urging designer performing their works in the more standard and professional processes, but the variety of inspirations in the design world still playing their crucial roles. The globalization of design has created a more complicated situation for both domestic and international designer. The application of international design thinking also could help designer to trim their design method and design thinking to approach the more intricate market, to conquer the gaps of different cognizes that effected by different cultures or even the human nature.
“Design is the method of putting form and content together. Design, just as art, has multiple definitions, there is no single definition. Design can be art. Design can be aesthetics. Design is so simple, that’s why it is so complicated.”(Rand, Paul)
Color seems like a unique topic that researchers have been examining for quite some time. Various people have claimed that how we perceive color is the same universally and cross-culturally. We essentially see what is visible to our human eyes through a very small chunk of what is known as the electromagnetic spectrum. Although people with normal sight perceive this visible section of colors the same way, there is more contemporary research which points out that the way we categorize and think about color is more complex then it is made out to be. In this paper, I aim to discuss how there is support regarding how different cultures and languages do affect the way we understand and think about color. However, I believe there is much more close studying and research needed in the future to make more exceptional claims involving color perception to conclude that it is either solely universal or reliably dependent on one’s culture and language.
Hues: hue is any colour that can be easily and effectively used in it’s pure form. (RGB scale)
Color theory encompasses a variety of definitions, concepts and design applications. Color theory to create a logical structure for the color. However, there are three main categories of color theory, which is logical and useful. They:
Hegeman, J. (2008). The Thinking Behind Design. Master Thesis submitted to the school of design, Carngie Mellon University. Retrieved from: http://jamin.org/portfolio/thesis-paper/thinking-behind-design.pdf.
Have you ever wondered why yellow makes you irritated? Why purple makes you feel happy? Why green calms you? Why orange helps you feel energized? Many people think that colors are just colors. But in reality, colors have been useful throughout the years as they have an huge impact on our lives. Many of us need to be aware of colors that surround us in everyday life.
In the world of fascinating sights, colors are all are found everywhere in all sorts of ways. Colors are put into categories and types depending on what one is looking at. Some categories of colors may include: value-tints/shades, complementary colors, analogous colors, cool colors, warm colors, and neutral colors. The types of colors within these categories include: primary, secondary, tertiary, complementary, analogous, active and passive colors. These types and categorizes can be seen in a circular diagram that is divided by hue, saturation, and value called, the color wheel. The color wheel consists of all colors that are within the visible spectrum. The electromagnetic spectrum A basic color wheel includes: red, orange, yellow, green, indigo, and violet. As one looks cl...