Few doubt that strong customer testimonials are absolutely essential for every business. Word-of-mouth marketing is the most relied upon marketing strategy of all time. To this day, there isn't a more effective marketing tool. But how do companies easily gather testimonials from their clients? How can you make it easy for those brand evangelists to record a quick video testimonial on behalf of your brand? If you have a great brand, and people are strong supporters, chances are they'd be more than happy to record a video testimonial for you - if the process isn't terribly cumbersome and over-the-top. This should be dead simple. And this is exactly where VideoGenie comes in. Below are a few tips on how to easily collect video testimonials: Reach out to those supporters directly If your company is still around, chances are there are folks out there who are quite happy with your product(s). If that's the case, you owe it to your company to find those folks and ask them to give a testimonial or some sort of endorsement on behalf of your brand. But don't make it difficult for them. You need to do all the heavy lifting. If you have an email list of a number of folks who have given you positive NPS ratings, or some other internal tracking method you're using to track those customers that love you, leverage that. Set up a dedicated email where you very coherently ask those folks to take 30 seconds out of their day to record a testimonial on your behalf. Social media is another really great place to reach out to these brand advocates. Send out a few tweets, LinkedIn posts, and Facebook posts asking your community to record a quick video testimonial for you. Include a link to service like VideoGenie in the post, and include a previous t... ... middle of paper ... ...eo testimonials and don’t win a prize, they will be left with the satisfaction of knowing that they have helped a trusted business to spread the word about a product or service they love. How does VideoGenie make it so simple? By integrating into any website or landing page, VideoGenie’s SoapBox platform makes it simple for customers to record customer testimonials by integrating into any website or landing page. VideoGenie’s SoapBox feature is an interactive rich media ad that enables video display and collection within a single ad space. This allows you to broadcast your best content across thousands of websites and collect even more content simulataneously. If you’re interested in learning more about the brands that have utilized VideoGenie’s technology to creatively harness the power and authenticity of video, check out a variety of use-cases here.
The Dollar Shave Club used modern technology and humor in the shape of a video commercial to reach their target audience. It is effective because Michael Dubin, the CEO of the company, and the commercial star, implemented just enough humor in the message that you are most likely to remember what it was about, therefore creating sales for the company.
Upon first receiving this assignment I was honestly not sure what I would do it on. Then I remember a very well done commercial from 2006. If you’re not sure what commercial I am referencing it is the ASPCA commercial with all the injured animals and "arms of an angel" playing in the background; furthermore, Sarah McLachlan voices over and stars in the commercial. The commercial does a good job of appealing to animal lovers sense of emotion (Pathos) through the photos and videos of helpless and beaten animals. Sarah McLachlan also appeals to animal lovers through the fact that she has been a longtime supporter of the ASPCA (Ethos). Also, the video includes statistics that can easily be proven these statistics help to support the commercials cause (logos). Finally, the commercial itself appeared on television which is a great medium to get a message across; in addition, this commercial is valid in any year and will always appeal to a
The company has already participated in several shows to promote the product and obtained valuable feedback buyers, consumers, professionals and media.
The film artfully intercuts clips from hundreds of familiar television ads with insights from Stuart Ewen,
The company has established good relationships with most of its customers which has assisted it to create high level of brand and customer loyalty
In this century, there are too many new technologies such as cars, televisions, computers, video games; and many more are coming before we can catch up. As you can see, advertisers have their way to announce and present their advertising to make you want to tryout and want to own one of their products.
The case is about the introduction of Tivo, a new service that provides the TV viewer the flexibility to watch what they want when. The product is expected to change the way people watch TV by offering them the flexibility in programming, skipping commercials, pausing live TV and recording programmes for future viewing.
It is shocking the extravagant amounts of money that companies are willing to pay to advertise their products. From spending millions of dollars a second to have a commercial air during the Super Bowl or hiring a well-known face to support their product, companies are willing to do whatever it takes to get their brand out there. Br...
Richins, M. (2009, September 28). Negative Word of Mouth by Dissatisfied Consumers: A Pilot Story. American Marketing Association. Retrieved January 23, 2014, from http://onemvweb.com/sources/sources/Neg
Blazevic, V., Hammedi, W., Garnefeld, I., Rust, R.T., Keiningham, T., Andreassen, T. W., Donthu, N., and Carl, W. (2013) 'Beyond traditional word-of-mouth', Journal of Service Management , 24(3 ), pp. 294-313 [Online]. Available at: www.emeraldinsight.com/1757-5818.htm (Accessed: 10 May 2014).
• A product with many different features provides customers with opportunities to chat, play games, send and receive pictures, change ring tones, receive information about travel and sporting events, obtain billing information - and soon view video clips and send video messages.
· Unique Products- there is nothing that functions quite like GoPro in the media world
...et them offer real-time critiques of the experience. Video itself can hardly get more compact and easy to use than camera phones without subcutaneous implantation.
Suzanne Vranica. (2006) Marketers Aim New Ads at Video iPod Users. (2006 January 31). Wall Street Journal (Eastern edition). Retrieved July 16, 2006 from http://proquest.umi.com.dml.regis.edu/pdqweb?index=4&sid=14&srchmode=1&vinstr=PR
Two recommendations for promoting direct-sales through consumer and the business; One is to offer incentives to its customers and second is to motivate the business to promoting its products by advertisements, establishing sales competition for employees, participating in conventions, and by endorsing franchise of its products to retail stores.