Consumers in any industry contribute significantly to the development and prosperity of the industry. Therefore it is vital to establish a unified platform that connects consumer behaviour models and tourist typologies with the motivation to travel and get away from home. In this case, the paper is geared towards comprehensive analysis of tourist motivation in line with consumer behaviour models and tourist typologies based on Krippendorf’s
Inter-disciplinary tourism (Tim Coles et al., 2006) perspective is enthusiastically focused in the tourism studies. The analysts from different fields are quite interested in the study of tourism. The epistemology space exists within the context of tourism which means that for tourism development it is necessary to know how to do the tourism development? Which factors are important for tourism development? What is the solution of the problems faced by the tourism and to coop these problems?
A tourism development funds aim to foster infrastructure and product development, strengthen the industry capability and attract “iconic” or major event. Such as hotel, retail and leisure facilities. Likewise, the Singapore Tourism Board (STB) oversees tourism planning, development and marketing as well as economic sectors have mutated into a key driven of economic growth and tourism development are thus contributing economically significant to Singapore Gross domestic Products (GDP). This has shown that focusing on the tourism industry is the right choice. 2.
Having these attractions, it will support Hong Kong economy and expand upon their existing status. The benefits and costs of the tourism is explicitly analyzed in this essay. Tourism forces immediate costs on the host nations. Such cost is utilized to give products and ventures to vacationer and tourism
According to Horner and Swarbrook (2007) tourism involves travelling or being involved in leisure activities. Hospitality involves friendly treatment of guests or tourists and is a very important sector in the tourism industry (Horner and Swarbrook, 2007). Understanding consumer behavior is very crucial towards making decisions about marketing of tourism products and activities. In order to optimize the marketing activity, and thus fully benefit from the tourism industry, it is necessary to understand how consumers make their decisions and the factors that affect the decision making by the tourists. Moreover, it is crucial to understand consumer tastes at various seasons.
1. Nalini Netto (2004), in her article, “Tourism development in Kerala”, stated that the careful management of tourism is necessary in order to overcome maximum benefits with minimum negative impacts and to make it more environmentally and socially responsible. Many developing countries have responded positively to tourism as a source of foreign exchange and a generator of employment. The IT policy, 1998, has identified tourism as one of the important areas with the potential for IT application. 2.
Repeat customers can create a greater revenue, which mean marketing strategy is necessary to consider about maintaining the relationships with the old customers while seeking out new customers as well (Hussung, 2016). Therefore, with the special characteristics of tourism products, the role of marketing in tourism industry compared with other industries is more important and implementation of marketing tools for a country is considerable. To illustrate, marketing can offer some information about the specific place to encourage the tourists to visit their destination (Laimer & Juergen, 2009). Thus, tourism revenue and international income can be increase by good planning and administration of marketing
I will also seek to identify active and dormant parties for development of international tourism and analyze how their capabilities affect how they value rules and their control influence in the industry. Significance of the research The research will identify possible ways of investing in tourism, including the roles played at certain levels in the industry. This will probably boost the way individuals perceive tourism environment (Ruggero, page 4). I will conduct my research in a team that is involved in local and international marketing agencies. Among them, I will consult Acro Global Marketing Agency, International Tourism Consulting Group and Tourism Marketing International Agencies.
MTPB has several roles and responsibilities in order to implement tourism ... ... middle of paper ... ...aysia The economic benefits of tourism industry normally focus on indirect impacts which change in sales, income and employment in a region resulting from tourism activity (Daniel J.Stynes, 1999). In Malaysia, tourism is main source and the biggest contribution in economic country. Tourism has potential to contribute sales, profits, jobs and tax revenues, it is the most important reason why the government is attempting to support and boost tourism development. Currently, tourism industries become increasing essential in Malaysia’s economic development and contribute much to income and country’s growth. It also can become aspiring a foreign centre for tourism.
Tourism is a worldwide force for economic and regional development. Tourism development carries with it a blend of advantages and costs and the developing field of tourism economic is making an essential commitment to tourism approach, planning and business practices. First of all, this chapter provides a brief introduction of tourism industry and its impact towards the economy. Introduction of tourism industry make reader to understand deeply on how tourism industry will impact economy in Malacca. By understanding this background of research, problem statement and objectives can be identified in this paper.