The Importance Of Tourism In Vancouver Island

1438 Words3 Pages
bulb-icon

Recommended: Effects of advertising

My choice for this particular tourism destination is an island off of the coast of the huge Canadian metropolis of Vancouver called Vancouver Island. This particular island was ranked second in 2009 on Condé Nast Traveler’s Reader’s Choice Awards “Top Islands of North America;” Vancouver Island is a relatively large island with a population of 759,366 inhabitants. It is home to British Columbia’s capital city, otherwise known as Victoria. The island is separated from the mainland by four different straits; the Johnstone Strait, the Queen Charlotte Strait, the Strait of Georgia, and the Strait of Juan de Fuca. Considering that Vancouver Island is located on the west coast and on the Pacific Ocean. Due to its location it has many beach resorts that allow tourists to enjoy many activities like surfing, whale-watching, fishing, hiking, and scuba diving. An example of one of these resorts is Tofino, which is a major surfing hot-spot that is a definite place to check out while on the island. Also, Vancouver Island is surrounded by acres of protected ancient rainforest which gives tourist an amazing experience and mixture of wildlife. Different plants and animals emerge throughout the seasons, so regardless of which one is chosen, everyone will enjoy the atmosphere.

The Stakeholders
Economy wise, tourism in Vancouver Island is a hotbed for making money. Each part of the city is interconnected with the economy because of how compact the main cities are. They are all connected through the airports, lodging companies, hotels, restaurants, transit, ferries and small businesses such as fisheries.
The total revenue of tourism in 2008 for Vancouver Island was $14 billion with accommodation & food making up 36% ($5.04 billion), transportat...

... middle of paper ...

...e products on which the marketing initiative include: magazine advertising, brochure distribution, education and capacity building programs, consumer show attendance, etc. By doing this, the products being sold will allow for stakeholder specific advertising opportunities as well as promotional opportunities while also selling Vancouver Island as a destination.
I feel that this plan has the opportunity to greatly increase the tourism of Vancouver Island, but it will not be very effective in the short run. Advertising takes time, and quality advertising takes even longer. In saying that, to be able to effectively advertise Vancouver Island would be quite expensive and time consuming. But in the long run, as tourists gain greater knowledge of Vancouver Island, both the destination and stakeholders will gain large amounts of revenue if the products are sold correctly

Show More
Related

  • Nunavut in Canada´s Northen Territory

    860 Words  | 2 Pages

    ...of food for many years, and provide sustainable livelihoods to several smaller communities of Nunavut. The main backbone for Nunavut’s economy is mining and mineral exploration. Several mines opened in Nunavut in 2010 which will added $500 million to the annual gross domestic product and created about 1700 new opportunities for employment. Eco-tourism, adventure, educational, sport fishing and hunting experiences are the main tourism activities of the region. Which is why tourism is another huge significant factor contributing to the economic growth.

    Read More

  • Two U.S. Vacation Hot Spots

    558 Words  | 2 Pages

    In all of my travels across the United States of America, the `hottest' vacation spot hands down is in Key West, Florida and the `coolest' place to travel to is Denali National Park in Denali, Alaska. These vacation destinations are the two most beautiful and most relaxing places in the nation! I personally have experienced a week of enjoyment at both locations and find myself wanting to go back to each of them in the future because I had such a great time. Even though these are both awesome places to spend a week of vacation time, they differ in weather and climate patterns, they each have unique attractions and activities to do, and both vary in travel costs and various other expenses.

    Read More

  • Tourism's Impact on Australia

    1988 Words  | 4 Pages

    Various definitions of tourism exist. Tourism is defined by Macmillan Online Dictionary as the business of providing services for those people travelling for holidays. Tourism has experienced continued growth over the years and diversification and has become one of the fastest growing economic sectors in the world. For countries like Australia, it has become one of the major contributing sectors in the economy generating large proportions of the national income and at the same time increase employment opportunities. The future is still bright for the industry in the country with possible future growth in expansion and diversification. The industry however has both the pros and cons impacts to various ranges of environments (Tourism Research Australia).

    Read More

  • Harvard Case: Launching The Bmw Z3 Roadster

    1183 Words  | 3 Pages

    To encourage a point-of-view regarding the role of cross-promotions and movie product placements both within the marketing mix, and as elements of new product launch activities

    Read More

  • Steveston Village and Deep Cove- Canadian Tourist Attractions

    1062 Words  | 3 Pages

    Nowadays, lower mainland tourist attractions are one of the most attractive tourist destinations for people to go travel. They always locate just beside the big cities, but you can get many special things you can’t get in the big cities, such as the natural environment, local building, fresh air and peaceful feeling. Many people like to relax in the lower mainland tourist attractions at weekend. Vancouver is a city full of good lower mainland tourist attractions. Steveston Village and Deep Cove are two of the most famous lower mainland tourist attractions in Vancouver. According to the research of location, environment, and entertainment of Steveston Village and Deep Cove exhibits, we can found that both lower mainland tourist attractions supply an interesting traveling experience. However, Steveston Village’s is fitter for people who want to get fun while Deep Cove’s is suitable for people who want to relax quietly.

    Read More

  • Sustainable Supply Chains

    1101 Words  | 3 Pages

    UNEP, ‘Leakage’ 2013. Negative Economic Impacts of Tourism: Leakage. [online] Available at: http://www.unep.org/resourceefficiency/Business/SectoralActivities/Tourism/FactsandFiguresaboutTourism/ImpactsofTourism/EconomicImpactsofTourism/NegativeEconomicImpactsofTourism/tabid/78784/Default.aspx [Accessed: 10 Nov 2013].

    Read More

  • The Positive And Negative Impact Of Cruise Ship Tourism In Tauranga

    919 Words  | 2 Pages

    In 2013-14 Tauranga had 83 voyage calls, 25 vessels entering with 83 port days in total. They also had 100 unique passengers and 149,000 passenger port days. Tauranga has established itself as a go-to destination for cruise passengers, with its natural beauty and friendly locals it is not hard to see why. Over the years, Tauranga’s cruise tourism has changed from the 2013-14 statistics, the amount of voyage calls this year has gone down but the amount of unique passengers has gone up to 160,100.

    Read More

  • Indigenous People And Tourism Essay

    1000 Words  | 2 Pages

    Both cultures governments are finding was to respect the Indigenous culture, by providing funding that supports the Indigenous languages, visual arts and culture.

    Read More

  • Barbados

    1271 Words  | 3 Pages

    Another economy growth, related to tourism, is the building of hotels, new homes, re-developments, office complexes, condos and mansions. By providing housing and resorts for tourists, the attraction will not only pull in tourists, but it will provide economic structure.

    Read More

  • The Indian Ocean Tsunami

    2303 Words  | 5 Pages

    Before the tsunami, this region of the world was one of the most sought after vacation spots. Beachside resorts, breathtaking scenery, and various recreational activities were major tourist attractions. The seemingly tranquil life of the natives and year round warm climate conditions created steady tourism and economic support. With more than thirteen thousand, five hundred different islands for tourists to explore, many visitors enjoyed repeat trips with unlimited experiences.

    Read More

  • Impacts of Urban Tourism

    1319 Words  | 3 Pages

    Tourism is often associated with traveling to places away from home. Tourism has a big impact on the economic growth of some countries, which define the shape of their cities by producing different sectors like historic districts, convention centers, museums, malls, hotels, restaurants, and the list can be endless. Furthermore, tourism elements have been developed by cities for a variety of reasons including: situating themselves in the world by drawing a positive image and attracting visitors and for their money.

    Read More

  • Touristic Destinations: Tourist Motivation

    2674 Words  | 6 Pages

    When people travel to a destination, they sure have some motivation to motivate them to make the decision. ‘Motivation’ is the key term that will make the tourist to consider the reason to travel around. During the decision making process, people will consider some of the reasons before they confirm travel to a destination. The research that has conducted in The Netherland found out a remarkably high propensity to travel, 70% of the populations are taking one holiday per year and 24% was taking two holidays per year for holiday. Some of the people will affect their decision making by looking at destination image or some of the impact advertising. On the internet, business people will use image and advertising to attract tourist to travel to the destination by using image that they edit before. This is part of the marketing to promote their country to tourist. For family traveler, they will consider the distance and transportation travel to the destination. When go for travel, tourist will bring the whole family to travel. Then, they will consider old people who travel long journey are very hard for them. If one of the family members are senior citizen, they need to consider their healthy. Some of the senior citizen cannot take long journey, such as they have sickness. Bring children go for holiday also need to be consider. Some of the children will afraid of the highest in the plane, so they will feel uncomfortable. There is plenty of reason need to consider before making any decision to travel. For understanding tourist motivation and decision making is for two main reason, planning consideration and economic consideration. (Page & Connell, 2009) Before the tourist travel to a destination, they need to think about culture, climat...

    Read More

  • The Economic Effects Tourism Has on New Zealand

    1406 Words  | 3 Pages

    It is the economic effects of tourism which bring the most benefit to the host nation. Tourism is a low import user which means more of the money earned here stays here. The government is earning money through tourist taxes such as the airport tax, increased export earnings and income tax revenue from people employed by the industry. A balance must be struck between these benefits and associated negative impacts on the community and the environment.

    Read More

  • Impact of Tourism in the Caribbean

    1790 Words  | 4 Pages

    The reason why tourism looks attractive (and thus turns a blind eye) to these Caribbean countries is because of “its potential to foster GDP growth, to create employment, to increase foreign exchange earnings, and attract capital investment” (Daye, Chambers, and Roberts 2).... ... middle of paper ... ... Fletcher does make it a point to show that tourism is not “necessarily the handmaiden of capitalism expansion, merely that the industry as a whole plays an instrumental role in this respect” (447).

    Read More

  • Essay On Impact Of Tourism On The Environment

    1116 Words  | 3 Pages

    Tourism's economic benefits are advertised by the industry for a sum of reasons. The idea of tourism's economic significance gives the industry a much greater respect among the business municipal, public officials, and the public in general. This often translates into decisions to tourism.

    Read More

More about The Importance Of Tourism In Vancouver Island

Open Document