The Importance Of Tobacco Advertising

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Tobacco advertising refers to promotion display of tobacco products in media such as; radio, television, print, billboards and at retail stores. The ban on tobacco advertising by the Indian
Government has many effects on the people as well as their ethics and freedom of choice.
This paper will provide a summary argument in favour of the ban as well as opposing the ban.
And to conclude with my opinions on what the government should do with tobacco advertising. 1. Summarize the arguments in favour of the ban on tobacco advertising in India
Smoking kills! According to the World Health Organization (WHO), tobacco industry is the only industry that kills around 5 million of its customers every year, additionally 600,000 people dies
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Save the future, save the people, ban tobacco advertising today.
2. Summarize the arguments in opposition of the ban on tobacco advertising in India
Banning of tobacco advertising is a political move. Company has the freedom of speech, they are free to advertise and inform consumers about their products. Consumers have the right to make choices for their own life, by preventing them this choice is against the meaning of freedom and democratic society. “If it were legal to manufacture and sell tobacco products, it should be legal to advertise it as well” (IBS Center, n.d.).
Tobacco advertising was merely used to influence existing smokers to switch brands and to create brand loyalty and does not encourage new smokers (Hammond & Rowell, 2001).
Banning of tobacco advertising in India will only hurt India tobacco industry. Tobacco advertising will continue to exist in international event like Formula One (F1) and are broadcasted globally. India tobacco industry contributed 12% of the total excise revenue of
Rs. 8000 crores in the year 2000 – 2001 and employs up to 26 million people direct and indirect. In respect for freedom of choice and democratic society, we could consider other option
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3. Discuss the conflict of interest issue as it pertains to government in India
Tobacco was introduced by the Portuguese in the 17th century. Due to its full-bodied flavour and smoothness, India has become the world third-largest manufacturer of tobacco products, producing about 800 million Kgs per annum. 246 million Kgs worth US$918.9 million of
Indian tobacco were exported to about 100 countries in 2014 – 15 (IBEF, 2015). The Indian
Tobacco Industry is currently employing 26 million people directly and indirectly.
The tobacco industry’s continuing to influence scientific research and government regulation and policies with distorting information by claiming the health danger caused by tobacco products were not proven and continued to use this tactic to fight the regulations.
Nevertheless, tobacco industry contributed 12% of the total excise revenue and employs approximately 26 million people in India which, caused the Indian government to be in a difficult position.
4. Give your opinion on what governments should do in regards to tobacco
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