Porrcelanosa Strategic Planning Strategy

Firstly, allowed me to incite the importance of the organization 's mission in planning a strategy, the mission seeks to answer the question of what business are we in. It is a concise statement that explained the organization 's reason of existence, the mission itself will help the company to realize their vision statement as what do we want to come. In addition, the mission statement is a partial portion of the strategic plan that should be kept confidential.

Porcelanosa- Amman had to facilitated public relations activities and communicate to customers and other important information that could be used to build trust and long term relationships. Their mission statement should be included in their annual reports and major press releases,

Nevertheless, economic mission to operate the company on a sustainable financial basis of profitable growth, expending opportunities for development and career growth for our employers. All organizations need a corporate strategy, as a central scheme for utilizing and integrating resources in the areas of production, finance, research and development, human resource, and marketing to carry out the organization 's mission and achieve the desirable goals and

Furthermore, marketing and all business functions must support the organizations mission and goals, translating these into objectives with specific measurements. Human resource objective is important to encourage employees to train and increased productivity, this implementation must include the external and internal analysis. In order to implement a better strategy to become successful, Porcelanosa had to rely on the commitment and knowledge of its employees it is an internal target market. After all, employees have the responsibility to perform the activities that will implement the strategy. For this reason, organizations often executed internal marketing activities designed to gain employee commitment and motivation to implement functional plans. Developing a strategic focuses and complex SWOT matrix to implement the marketing goals and objectives that the company needs to accomplish. (Charles, 2012) The marketing goals and objective are formal statement of the desired expected outcomes resulting from the marketing.

Porcelanosa-Amman has to identify their implementation process that explains how the marketing plan will be executed. The marketing strategy should outline the following, what a specific marketing activity will be undertaken, how these activities will be performed, when all these activities are performed, who