The Importance Of The Beauty Standard In Society

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The ideal appearance and body characteristics have existed in every region and era, these characteristics differ in regions and are ever-changing. The combination of these appearance qualities that are recognized by the majority of the society can be defined as the beauty standard. According to researchers, the beauty standard in the modern era of different regions are becoming more similar and have the trend of unifying as one standard for the globe due to the effect under globalization (Brichacek & Moreland, 2011). The standardize beauty characteristics included low waist-to-hip ration, "healthy" skinny, large breasts and butt, as well as thigh gap (BuzzFeed, 2015). In order to achieve this beauty standard, women regularly get plastic surgery …show more content…

It is an application of Web 2.0 which allows users to share their photo online, and at the same time, receiving other netizens' images (Sankar & Bouchard, 2009). The majority of these images existing in it have been digitally enhanced by photo-editing software to match the standard of the beauty norms. It is because these images are the first impression for the other users to determine what kind of person the users are (The Socially Connected, 2011), they tend to modify the images with the assistance of software to fulfill the beauty standard in order to give a good impression to the netizens, and thus fulfilling the social recognition. Similarly, users are pressured to undergo extreme measures so as to achieve the standard of beauty which is reflected by other users' photo for the same purpose. Under such culture, the importance of appearance will be magnified and unrealistic images will be created by machines then shared among the network. People tend to set up a false sense of beauty for themselves and undergo extreme measure to achieve it as they would like others to recognize them, resulting to a vicious

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