The Importance Of Stereotypes

According to Greenwald article On Stereotypes, he believed that stereotypes are inevitable, it is human nature to stereotype and put different people in categories. This theory maybe true, but different authors express their opinions about the idea of suggesting positive stereotypes. The idea that positive stereotypes can be beneficial to people rather than negative stereotype can improve and help the lives of other people. Doosje, Russell, and Spears in the article When Bad Isn 't All Bad: Strategic Use of Sample Information in Generalization and Stereotyping they point out that “people use variability judgements strategically… [They] proposed a motivational basis is relatively homogeneous” (645). Motivation improves because of positive stereotypes being spread around to certain group’s cause’s motivation. They even provided advice to others who may have contrasting ideas by suggesting that should “approach to cognitive and motivational processes” (650). This recommends those who have disbelief of his theory to explore deeper. Parks and Banaji would agree to this in their article Mood and Heuristics: The Influence of Happy and Sad

They saw in their research that “positive and negative age stereotypes tended to have a beneficial or adverse effect” (230) which coincide with the other researchers that concluded the same idea. They also saw that doing their research that people tend to base their lives and ethics on stereotypes giving to them. They stated that “self-stereotypes generate expectation that in turn, are move likely to be self-filling prophecies” (233) which proves their theory right. They notice just as the other authors/researchers that positive stereotypes is beneficial to society than