With careful planning, and dedication to its products Starbucks now leads the pack, and remains #1 to coffee consumer?s nation wide. By staying in touch with the public, and their changing tastes, the Management team at Starbucks was able to capitalize on trends. Pair this with the ability to recognize possible weaknesses, and work around them, Starbucks was able to avoid failure. Now caffeine- seeking consumers no longer wonder where to go for that morning kick, but instead ponder, tall or Grande at the counter of their neighborhood Starbucks.
Starbucks makes one feel at home or cozy when they enter and socialize. Consuming Starbucks makes one feel engaged and part of the circle. Indeed, rhetorical elements are found in their marketing franchise. Starbucks does an amazing job in appealing its customers in buying coffee through its warm atmosphere, environmental concern and reputation. Works Cited starbucks.com
Diversify Starbucks’ product offerings to include music CDs, coffee making equipment, mugs, and accessories, as well as develop new coffee related products through partnership agreements with other food and beverage manufacturers Starbucks’ Mission Statement Establish Starbucks as the premier purveyor of the finest coffee in the world while maintaining our uncompromising principles while we grow. The following six guiding principles will help us measure the appropriateness of our decisions: • Provide a great work environment and treat each other with respect and dignity. • Embrace diversity as an essential component in the way we do business. • Apply the highest standards of excellence to the purchasing, roasting and fresh delivery of our coffee. • Develop enthusiastically satisfied customers all of the time.
As a part of their mission, Starbucks strives to provide a work environment treating the customer, as well as employees, with respect and dignity. Furthermore, the company embraces diversity as a major component in the way Starbucks does business. In addition, Starbucks subscribes to the highest standards of excellence to the purchasing, roasting and fresh delivery of their coffee. Starbucks believes that the company should satisfy customers every time they serve a cup of coffee and contribute to the communities and the environment while recognizing that profitability is essential to their success (Starbucks.com, 2008). Starbucks owns and operates its own facilities, warehouses, and retail stores Environmental Fa... ... middle of paper ... ... to people who can then receive a higher wage as a result (Transfairusa.org, n.d.).
Ch. 5 Business Level Strategy Starbucks does its best to offer a unique and memorable experience for each and every customer. As part of their responsibility to their customers, they are committed to offering coffee of the utmost quality. Starbucks believes that employees are a major part in providing an excellent customer experience so they are able to maintain a long-term relationship with consumers. Through the use of multiple business level strategies, Starbucks has been able to become a leader in their market and differentiate themselves from the competition.
Therefore, loyalty customer feel satisfy with their efficiency solving or answering customer problem. Hence, Starbucks can gain good customer value because they able to keep interact with customer and solve problems quickly. Value from promotion Starbucks has offer many promotions to retain customers loyalty especially during festival day. Recently, Starbucks offer a "buy-1-free-1" Ramadan promotion when you purchase any promotional beverage. This promotion is available in every Starbucks store in Malaysia.
Rather you are in their store buying a Caramel Frappuccino®, visiting their website or watching one of their advertisements on television; as the consumer, the message is loud and clear. Pick up any newspaper and you are likely to find an article about the coffee giant. Starbucks pledges a commitment to their over 172,000 partners (employees) and the community. “We realize our people are the cornerstone of our success, and we know that their ideas, commitment and connection to our customers are truly the essential elements in the Starbucks Experience” (Starbucks, 2008). Visit Starbucks.com and you enter a virtual world of delight.
For instance, their instant coffee line VIA was a part of their differentiation and low cost leadership strategy. VIA is a low cost alternative to regular coffee and a... ... middle of paper ... ... market in US also can be a problem for the stores based in US. However this can be counterbalanced by adopting a diversification strategy and innovative product offerings to retain their customers in the US market. Opening stores in growing markets can give a big boost to Starbucks to regain its market leadership position. In spite of these challenges Starbucks still maintains a strong financial status which indicates that company still has many prospects for future growth especially with unexplored coffee markets in certain countries.
Starbucks’ employees, also known as their partners, are at the heart of Starbucks Enterprise. All the partners of Starbuck are treated with respect and dignity as Starbucks know the importance and contribution to the whole Starbuck Enterprise. According to Starbucks Corporation (2014), “We are proud to offer two landmark programs for our partners: comprehensive health coverage for eligible full- and part-time partners and equity in the company through Bean Stoc... ... middle of paper ... ...od work for being a responsible company. With all the profits they made, Starbucks should give back to the society and environment more. Works Cited Groth, A., & Lubin, G. (2011, July 29).
Starbucks isn’t only about the coffee, it’s also about a place where people can escape to enjoy music, reflect, read, or just chat. It is a total coffee experience. The retail outlet has been responsible for much of Starbucks growth and has contributed substantially to their brand equity. The Starbucks case doesn’t mention many weaknesses. The main one, however, is their supply chain operations.