Social media relates to the term well known in our country today as Globalization. Globalization is also the idea that we can be connected. Social media gives an opportunity for people to branch out and share cultures and practice through the web just as globalization encourages everyone to be connected. Social media has blossomed over the years in every direction possible. One of the reasons social media is popular today is because it allows you to interact.
With today’s widespread use of social media platforms, heavy social media users, especially youth, are actively exposed to political information. Zhang (2013) argues that “… [Youth] was far more actively involved in online politics” (p. 257). Therefore, it will be beneficial for Singapore People’s Party to capitalize on this trend so as to create possibilities and awareness for greater youth
Introduction Social Media means the use of web-based and mobile technologies to make communication an interactive dialogue. It takes on many different forms including social blogs, Internet forums, magazines, micro blogging, photographs or pictures, wikis, videos, podcasts, rating and social bookmarking. With the world in the midst of a social media revolution, it is very obvious that social media like Facebook, Twitter, WhatsApp etc., are used extensively for the purpose of communication. This form of communication can be done with a person or a group of persons. Today most of the people working in the organizations, especially the young generation are hooked on to the different social media for keeping in contact with their peers.
It has been stated to be a powerful social networking tool for both business and personal use, and reasonably students will be making use of it for personal use. Twitter serves various purposes such as the primary one of Networking; connecting respective users to other businesses or people in real time, giving both users direct access to their targets. It also has the intention of Business promotion and social communication- which is mostly why students make use of it. Twitter has also been said to be useful in terms of updating users with the late-breaking news and an update about whatever it is that they(users) have shown interest; a brand, favorite celebrity or entertainment in general. Twitter has its advantageous and disadvantageous aspect in terms of the effect that it causes, especially in the case of college students which as mentioned, are constant users of the social network.
This creates a network of users and the cycle goes on creating greater social media networks. Social media has become so popular that the companies who create these apps are making them to become even more direct and interactive. The companies have created direct messaging and group messages within the app. These are ways in which people can always stay connected through their social media account. Social media is used in many ways today.
Social media can have a very big impact on reputation of a company. Because we are living in an age of information. We will be easy to get some important information by social media. Every day, people will use social media to work, shopping or have fun. So, if a company want have a successfully marketing, this company must make good use of social media.
Social media around the globe have created a new place of communication and interaction among people and organizations. Social media have given plenty of opportunities to the customers and organizations in adapting different aspects in life. Social networks such as Facebook, Tweeter and Instagram have played a significant role in expanding consumers’ online purchases. People use social media to share their information, advice, warning, reviews, experiences, or any sort of information that are interesting to their “connection” or friends. This can have impact on peoples’ behavior in terms of communication and purchasing.
The ability to access the Internet and find information in seconds, through the World Wide Web has provided advancements for our society. Social media for instance benefits from this by allowing for communication to be instant between anyone in the world. Social media works with every form of mass media as well. Social media effects: television, print, movies, music, and advertising. All of these areas are affiliated with social media, mainly utilizing social media as a means of communication.
“Teenagers use social networking sites as a place to express themselves and experiment with their identities.” Consequently, in this day and age, it is easier for teenagers to express themselves through their social media profiles/pages. Moreover, reading and exploring other peoples profiles can form and shape the minds of today’s youth. Oftentimes, we are influenced by our surroundings. Today one of our biggest surroundings is the mass media. Whether we choose to believe it or not it takes over a large portion of our lives.
Meaning that it has become the go to for new businesses to advertise new products and the same time received real time feedback. Even though “word of mouth” has become very popular in this century, many companies can benefit from social media such as, Instagram and Facebook. According to Shea Bennett from Social Times, “Social media indeed is very effective in many ways. Business owners should be able to maximize its power and take it to their advantage for their respective brands” (2014). Companies can promote their product by pairing up with media outlets such as Facebook for exposure.