The Importance Of Social Media And Knowledge Management

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1. Introduction
Lee works in a multinational company as a business manager. A typical day starts off; when he wakes up, get ready and head to work. Within a mere 1-hour cab journey to work, the process involved many social media platforms that are now inevitable in Lee’s daily routine. Before he leaves home, he books a taxi with the Uber transportation mobile application. While in the taxi, scrolls through Facebook, seeing feeds of news and trivia shared by his friends. He came across an article via Businessinsider.sg on tricks to enhance his LinkedIn profile by changing his profile picture (Kim, 2015). Just as he read this article, he was reminded that he should post a job opening on LinkedIn in search for an executive to help him up with …show more content…

Social Media and Knowledge Management
Social media is a highly interactive platform for individuals and communities to share, create, discuss and edit user-generated contents, with the help of online and mobile technologies (Kietzmann et al., 2011). Given the widespread exposure of social media in today’s context, it seems we are in the midst of a revolutionized ecosystem of communication. It is no doubt that this social media ecosystem can be considered one of the most effective ways of communication by far. The Honeycomb of Social Media below (Fig.1) shows the Social Media functionality …show more content…

Social media is very effective in facilitating knowledge sharing and brings about good opportunities for organizations. Not only does Social Media enhance people-to-people connections, it also simplifies the processes of people-to-data access (Hansen et al., 1999). Personalization-based technologies, coupled with codification-based technologies connect knowledge owners and knowledge seekers, expediting the exchange of tacit knowledge. Social media technologies encourage easy access to knowledge residing in experts’ minds through bridging the temporal and spatial gaps between knowledge seekers and knowledge owners. Moreover, social media allow people to maintain vast interpersonal connections which can be strong enough to foster trust, common value, and deep understanding, thus catalyzing even more forms of knowledge-sharing between users (Baehr and Alex-Brown, 2010). Concurrently, the diversified connections enable even more elaborated communication, collaboration and thus innovation, spurring on new knowledge and perspectives (Gray et al.,

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