But you have the choice to follow whoever you want on social media with Twitter for example. Another positive thing that comes with social media is many businesses have launched. Many businesses take full advantage of social media. It gives public more awareness of the organization. Having your business displayed on the web can attract more viewers because of the web is very popular.
Social media can have a very big impact on reputation of a company. Because we are living in an age of information. We will be easy to get some important information by social media. Every day, people will use social media to work, shopping or have fun. So, if a company want have a successfully marketing, this company must make good use of social media.
Social media around the globe have created a new place of communication and interaction among people and organizations. Social media have given plenty of opportunities to the customers and organizations in adapting different aspects in life. Social networks such as Facebook, Tweeter and Instagram have played a significant role in expanding consumers’ online purchases. People use social media to share their information, advice, warning, reviews, experiences, or any sort of information that are interesting to their “connection” or friends. This can have impact on peoples’ behavior in terms of communication and purchasing.
But, a company should use social media for marketing because people use Internet to check many different social media platform every day. There have many different kind of people in the world, social media can make more and more people see the information about the company and social media can make customers and companies have good communication. Right now, social media is become more and more important because people get information from Internet. The world will become a global village because of the existence of social media, and social media can make customers feel more comfortable about information exchange. In the future, social media will integrate into human life have a mix-up at reception.
Social media has opened up a plethora of opportunities for businesses to advertise, promote and market themselves to consumers. Social media “is one of the fastest growing and most promising strategies a business can employ to boost sales and conversions” (Adobe). As social media continues to grow as a marketing tool, more and more companies have incorporated social media into their daily business activity for brand awareness, target market reach, business expansion and customer interaction. The use of social media substantially helps gather all types of fans of a brand or company together and allows them to interact and cooperate with one another, create an identity and communicate their interest for this specific brand or set of products. Take for example Kraft Foods campaign for the one hundredth anniversary for Oreo cookies.
Social Media plays a vital role in all aspects of businesses nowadays. It has helped in turning communications into interactive dialogues among organizations, communities and individuals which has led to a much proper propagation of information. It may include web based or mobile based technologies and the existence in multiple forms has made it all the more tempting and has become a necessity today in the business world. Social media is one of the greatest business gifts of our generation and the reasons why we should take into account social media in business include: • The brands can be easily advertised to huge audience through social media such as facebook, twitter etc. and these can also be used to discover what the consumers are thinking about other brands.
Social networking on Facebook also allows political news to travel faster and lets potential voters feel a more personal connection with their possible future leaders. Facebook is a wonderful social networking site that attracts millions of people daily for its pleasure of connecting with the world and staying
Facebook is not the only popular social media website. Twitter has become popular as well, businesses. A new business can use Twitter to gain popularity, send out coupons, host contests and much more. These social interactions will allow the public to gain interest in the new company. A company that is just starting up needs publicity and Twitter can make that goal easier to achieve.
It also became viral, because it brought a lot of happiness to the people. (http://www.1stwebdesigner.com/design/youtube-viral-marketing/) As we can see social media such Facebook and YouTube are having a big impact on consumers, on how they receive messages. Today, it is much harder for marketers to control public perception of their brands. Social media gave an opportunity to users to talk about products twenty four-seven. So rather than ignore Facebook and YouTube as something new and unknown companies should use it as a great opportunity to make their products more interactive.
Lastly, social media has played a very dominating role in businesses and marketing, helping companies advertise and promote themselves through the world of online interactive networks. It is clearly visible that social media, through various methods, has made a very strong yet positive impact in the way that communities across the globe interact with one another. Communication is an essential part of the human life when it comes to interacting and developing our society. For centuries humans have tried plenty of methods for communication like sign and body language. And today a new type of communication is developing and that is social media.