Hence, businesses should adopt and embrace social media marketing for their brands as a stiff competition exist and will prevail in the global market. Reasons Why Social Media Advertising Has Become Popular The global market today has been dominated by social media advertising. This is because new technology has introduced new trends and means of advertising various brands to the consumers globally. This form of advertising has gain... ... middle of paper ... ...nd access to this information have enabled the company to innovate products which move with the latest trends in the global market; which is inspired and promoted by the new technology. Impact of Social Media to Businesses in Future Social media will allow the business to learn and move with changes in customers’ tastes and preferences.
More money is being spent more on social media marketing because; through social media customers are given ways to provide insight about brands and their creditability. These changes impacts the way companies have to look at embracing their objective audience. Sites such as Facebook, Twitter, LinkedIn, Tumblr, etc. all have opened up very precise personal information that most marketing departments of companies are highly interested in. For example it can help the company know want now, what they do not like, and what they hope to see in the future.
The marketing objective was to target the younger generation who had goals they dreamt and shared in social networking sites. So Pinterest was considered as a good choice because of its visual networking apps and Pinbo... ... middle of paper ... ...re than 16 million media were found by this campaign. The fame didn’t stop with Pinterest but continued to other social media networks like twitter and Facebook. Honda’s innovative idea to use Pinterest came handy for promoting the new CR-V. Honda made this campaign an exciting one by connecting with people’s lives and their interest to make their campaign successful. It’s good to see the Multinational companies use social media as an effective communication tool for maintaining their brand loyalty among customers.
Having your business displayed on the web can attract more viewers because of the web is very popular. According to Dennis McCafferty in the “Brave, New Social World” “Many adults use social media to open up their business on many different levels”. (McCafferty 176). In this reading, McCafferty spoke about how social media increased the value of business a... ... middle of paper ... .... As you can see there are two sides to the idea of social media and how it affects the world today. With all the positives and negative affects it really is up to the individual to use the social media sources wisely.
B.) Analyze data to observe how social media is used in daily operations. C.) Understand the need for social media and the impact it poses. Results Studies have shown that social media offers a wide range of benefits for product promotion and this new method is here to stay. In a recent blog, “92% of marketers in 2014 claimed that social media marketing was important for their business, with 80% indicating their efforts increased traffic to their websites.” (Demers, 2014).
Many companies ask these questions: What is social media really doing for us? Will it bring in new customers? In many ways social media can add strength and value to your business or organization. Social media is treated like a broadcast platform, which allows information to move faster. Social media marketing is the process of promoting your site or business through social media channels and it is a powerful strategy that will get you links, attention and massive amount of traffic.
Social media has opened up a plethora of opportunities for businesses to advertise, promote and market themselves to consumers. Social media “is one of the fastest growing and most promising strategies a business can employ to boost sales and conversions” (Adobe). As social media continues to grow as a marketing tool, more and more companies have incorporated social media into their daily business activity for brand awareness, target market reach, business expansion and customer interaction. The use of social media substantially helps gather all types of fans of a brand or company together and allows them to interact and cooperate with one another, create an identity and communicate their interest for this specific brand or set of products. Take for example Kraft Foods campaign for the one hundredth anniversary for Oreo cookies.
You can update your hourly about an event, new item, community involvement, or etc, and easily get out your message. Throughout my paper, Media Dependency and Uses of Gratification Theories will be used to get my point across. The pieces of material used in my literature review, will help prove that social media that is used as a huge stepping tool by public relation to enhance to perception of a brand. Below is a graph showing all of the different effective social media sites that are commonly used. Statistic shows that the 2 most effective sites are Facebook and Twitter.
These people have been inspirations throughout the world due to the advancements of technology and the ability to connect with everyone with the push of a button through social media. These speakers are the pinnacle of public communication and the dream that humanity should strive toward. In addition to changing the ideas of public speaking it helps people connect and interact worldwide. Social Media gives people the ability to share their thought. As blogs are created many individuals from different cultures and different ideology are able to provide their outlook on a problem for example global warming and how they would go about solving it.
Web 2.0 has provided true opportunities for businesses, according to Anderson, Harter, Hagen and Plenge (2018), new billion -dollar companies and business models have emerged: the advent of social media such as Myspace, Facebook, and Twitter is changing the way companies marked to, connect with, and build personalized relationships with their customers. The trends of Web 2.0 are here to stay and they will continue to evolve. Social media giants have emerged to overshadow previous forms of electronic media. These platforms have changed the way hundreds of millions of people