The Importance Of Social Media

Hence, businesses should adopt and embrace social media marketing for their brands as a stiff competition exist and will prevail in the global market. Reasons Why Social Media Advertising Has Become Popular The global market today has been dominated by social media advertising. This is because new technology has introduced new trends and means of advertising various brands to the consumers globally. This form of advertising has gain... ... middle of paper ... ...nd access to this information have enabled the company to innovate products which move with the latest trends in the global market; which is inspired and promoted by the new technology. Impact of Social Media to Businesses in Future Social media will allow the business to learn and move with changes in customers’ tastes and preferences.

Being able to reach those outside of your reach with a click of a button has changed the face of business to date. The Social media platforms such as Facebook, Instagram, Twitter and LinkedIn, etc., offer opportunities to build relationships whether professional or personal. Marketing is the activity; a set of instructions, and the process for creating communication, delivery, and exchanging offerings that have value to their customers and clients. The right marketing strategies allow for businesses to grow their brand. The underlying rule is to ensure consumers always get what they want and to always meet the supply of their needs to keep them coming back for more.

For a business to be more successful than their competition, interaction with the customers plays a large role because people want to feel like they’re welcomed. Social media has become an important tool for like-minded individuals because it’s changed the way we learn, communicate and even the way companies interact with customers. Although people learn new information every day, the average person forgets about 80% of what they have learned all together in a given sitting. While social media may have ruined a bit of face-to-face interaction, conversing over an internet site has become the new standard of communication today. Brands who communicate with their target market are likely going to make more capital because positive responses to the customer, trigger a sense of being wanted and customers love that feeling more than anything in the world.

Marketing on social media increases exposure. Social media is as effective as or more effective than traditional marketing. Customers visit social media sites to learn more about a business, this is because these sites allow companies to share up-to-date information about their company, products, services and upcoming events. Social media has given power to customers, with its sites customers are able to comment whatever they want about a product or service whether the comment is positive or negative, on social media, this means that millions of people will be able to also read the comments. (Oyza, and Edwin, 2015).

The social media phenomenon has a profound impact. Social media has transformed research methods. This allows brands to communicate better with their consumers, and intensify their association with them. The advertising world has not been spared from social media influence. Companies are now more careful with advertising; chiefly in anticipate consumer response and avoiding unanticipated blunders to prevent a viral consumer backlash in networking sites.

Creative listening is one of the ways to achieve social proactivity. Companies set up keywords to monitor via social channels about their brand and product names. Social proactive customer service is about finding the customers and wannabe customers who have problems to solve and proactively addressing their concerns before they raise with the organization. Nowadays even organizations are going one step ahead by delighting and surprising with gifts for the customers who are giving quality help on social channels. StarHub community Building an online community is really important fo... ... middle of paper ... ...customers, but the brand fans community is very useful for targeted advertisement online as these people showed interest in the product.

The role of social media networks in customer engagement. Today, the companies are looking for best strategies to increase sales so customer engagement becomes important because fully engaged the customers spend more on each purchases. Customer Engagement is processes, technology and tools to enable an organization to attract and influence behaviours of customer effectively. In other words, it is developing customer’s relationship with companies. They are lot of strategies in customer engagement such as create positive shopping experiences, always follow up and use social media networks.

Many companies ask these questions: What is social media really doing for us? Will it bring in new customers? In many ways social media can add strength and value to your business or organization. Social media is treated like a broadcast platform, which allows information to move faster. Social media marketing is the process of promoting your site or business through social media channels and it is a powerful strategy that will get you links, attention and massive amount of traffic.

An innocent use of #AmericanIdol on Twitter to express thoughts on the show translates to revenues in the perspective of the media company because of widened reach. The same goes for the upsurge of the production of relatable memes and art forms related and dedicated to fandoms. Thus, there is a pressing need for fans to gain critical media literacy by “learning how to read, criticize, and resist socio-cultural manipulation… in relation to dominant forms of media and culture” (Kellner, 2009). While there are new opportunities to empower fan exchanges in today’s social media culture, there is a looming danger of corporate power pervading every inch of the fandom. I consume social media content primarily because it is my number one source of fandom news.

How Case Studies Acquires the Harnessing Power of Social Media to Grow your Presence? The realm of online marketing has perilously transformed. Now you have the actual control what will be said to your customer about your company. Now you can prepare and push out your marketing material and make it conspicuous so the world listen what you want them to. There might be chances, customer may have grumbled, but their friends from the community could hear.