The Importance Of Social Identity Theory

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According to Tajfel and Turner (1979), social identity emphasizes on intergroup social comparisons which seek to establish intergroup favouring evaluation between in-group and out-group which were motivated by an underlying need for self-esteem.
Social Identity Theory
Social identity theory refers to a social category (e.g work group, organization) within which one falls and feel belong to, provides a definition of the characteristics of the category (McLeod, 2008) . This self-definition is part of the self-concept. Each category membership is represented by individual members’ perception on how one ought to behave as part of the member of that group (Hogg & Terry, 2012).
When social identity becomes an important aspect for self-regulation, …show more content…

When an individual is a proud member of a group, they would prefer to interact with people who confirmed their stereotype about their group, rather than interacting with people who contradicts the beliefs.
Members of the group may accept and apply these stereotypes to themselves and to other members of the groups, which most of the time are negative stereotypical qualities. For an example, a woman who has difficulty parking her car states that “I’m just a woman driver, I’m not an expert in driving.” Such negative in-group stereotyping serves as a protection against one’s self-worth (Forsyth, 2014).
Conclusion
Social identity theory addressed the importance of intergroup social comparison in order to fulfil our self-esteem where in-group favouritism/biases boost our self-esteem. In reality, people would discriminate, compare and bring out the negative characteristics of out-group while they exaggerate successes and positive characteristics of their in-group. Hence, this would led to competitions to be better than the other group in order to fulfil the need for one’s

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