7 gigantic influences of social media management By Yashwini Dewan We live in the era of the internet. Basically everything we do or are involved in is somehow related to the internet. This is especially true for businesses, where the internet and social media have a much greater importance and influence. After the boom of social media in the last decade, almost all existing businesses, and some new ones too, got themselves a Facebook page, and since then, there has been no looking back. Since Facebook already had a large user base, who spent a large amount of time online on a daily basis, bringing businesses to social media was in a way, a renaissance in the world of business.
Forever, communication has taken a long time, from the Pony Express in the 1800s to the modern-day hassle of sending messages across the world to loved ones. But, social media has improved many of these problems, now, within a few clicks and snaps, your message can be visible to anyone who you allow. With a modern society growing as rapidly as it does “we don’t have a choice whether we do social media, the question is how well we do it.” Social media has become widespread in our societies and it’s for the good. Social media plays a key role in the economy and society. It is used for marketing and advertising, photo-sharing, and messaging friends.
Companies have improved their marketing using social media by reaching more consumers in different ways, reaching their specific target audience more efficiently and maintaining closer relationships with their customers Social media is a phenomenon unlike any other in its ability to grow and reach millions of people so rapidly. Facebook achieved
When used in the right way, social media can increase a person self-esteem and help them feel less isolated, as if they belong to a group. Facebook also allows those who are shy or have trouble making friends to socialize more easily. We use social media every day, that’s how people contact each other, no one makes a phone call anymore. There is also a negative side to all this. Sometimes the friends you have on Facebook, some you probably have not met them yet.
Facebook has changed the lives of many people with now granting the capability of socializing and connecting with family, friends, and coworkers who can not be reached physically. Facebook also fulfills the human need to feel connected to the world and not so left out of the loop. Self-expression and showing one’s true self is now much easier for those who struggle to do so offline. Facebook is also a huge community of online users which contains hundreds of other smaller communities of people who share similar interests or views. Social networking on Facebook also allows political news to travel faster and lets potential voters feel a more personal connection with their possible future leaders.
Social media has 3 advantages the Public Relations Professionals use to enhance the perception of a brand; “Free” sites to advertise and promote, build short distance relationships with your audience, and increasing exposure of your brand, company, or product. Social media is about relationships as much as tactics and techniques. A strong human element to your brand will help customers trust your credibility and perspective. It has become imperative for a journalist, companies, and organizations to use Twitter, Facebook, or Instagram to get breaking news out faster and promote their publications. You can update your hourly about an event, new item, community involvement, or etc, and easily get out your message.
Content was not as big of a thing prior to social media. Certain companies had a blog, but generating interest towards it was much harder. Now, content is being touted on social media, with nearly 2,5 million pieces of content being shared just on Facebook every minute. Businesses can create all sorts of content from videos to blog post and share it immediately on social media. The instant reach to millions of people makes more sense in a marketing sense.
Facebook has striking growth rate in the number of the users and the revenue. It mainly depends on the powerful Internet to build the large relationship network among friends. The increased mobile usage is the key contributor of the growth in the overall user base. Its daily active users has reached 483 million worldwide until the December 2011. The market value of the Facebook is about $15 billion based on its share sold to the Microsoft.
It also became viral, because it brought a lot of happiness to the people. (http://www.1stwebdesigner.com/design/youtube-viral-marketing/) As we can see social media such Facebook and YouTube are having a big impact on consumers, on how they receive messages. Today, it is much harder for marketers to control public perception of their brands. Social media gave an opportunity to users to talk about products twenty four-seven. So rather than ignore Facebook and YouTube as something new and unknown companies should use it as a great opportunity to make their products more interactive.
Social media channels have millions of users and this is a great opportunity for businesses to do their marketing through social media. Social media marketing and traditional media marketing have many differences. Social media marketing is free, interactive, and marketers can directly analyze the results. Although social media marketing is time-consuming until the results appear and it is forgettable. Popularity of social media in Indonesia is caused by a great number of social media users in Indonesia.