What happened if surveillance of consumer by retail anthropologists should not be allowed? Shopping activity has a vital role in the economy today because it impacts to all aspects of developing economies. With the development of the society, consumers have changed their habits when they shop. They focus on the service of the store which is good or bad, so they can decide where they can shop. To meet this demand of the consumer, the retail store and business are hiring retail anthropologists to find out how and why consumers buy or not buy products and the processes of customer shopping like.
It is through retailing that products and services are made organized and available on a large scale and customers are able to benefit from the supply of such products and services on a relatively small scale (Kotni, 2011). The retail service does not only seek to produce products and services but it is also designed to enhance the level of customer satisfaction (Kotni, 2011). Retailers use various strategic plans in order to make sure that their customers are satisfied with what they produce. However, the concept of competition frequently makes strategic and operating differences among retailers unclear and challenging (Sharma, 2008). In retail management, there is a need to understand the complexities and interrelationships of the retailers and the customers in order for the former to acquire more opportunities of gain and profit offered in the market.
Marketing management is a significant tool of companies striving to succeed by satisfying the most desirable needs of a consumer. It is the art and science of choosing target markets and getting, keeping, and growing customers through creating, delivering, and communicating superior customer value (Kotler & Keller, 2012). Though people tend to primarily think about themselves and how to achieve the highest possible outcome according to the basic microeconomic theory, marketing suggests that consumer needs should be taken into consideration in order for the company to prosper. Firms use different kinds of measures to attract the customers and sell their products at reasonable prices. However, the producers often put too much effort into advertising and presenting their goods thus selling them to people who do not actually require that particular kind of commodity this way artificially creating a need for the customer.
Customer service also plays a very important role when it comes to convincing customers to buy from the store because shopping is not always about getting the best price but also about the shopping experience. Many people value the idea of going out shopping and physically seeing the products in which they want to buy, so if they have the great experience along with that, they will most likely prefer to buy from the
Marketing Departments in mid-sized businesses face lots of challenges such as how to target customers more efficiently, how to increase market share, how to compete in the market-place and be ahead of competition, and how to increase one-to-one communications with customers. The unsteady economy has pressured businesses to become as streamlined as possible, leaving marketing departments short on budget and staff. Today, our role as Marketing Consultants is to help companies not only retain current customers but also aggressively grow market-share, open new market potentials and add new customers. Our Marketing offerings can help companies conquer these challenges. We can help developing, supervising and executing your Marketing Strategies, whether through dealing with your Marketing Department or through assigning persons from our company.
Many Customers think they are only purchasing products while on shopping but however again and again they are usually purchasing the knowledge of shopping. The understanding of spending your money to buy products is very much influenced by VM - Visual Merchandising which also known as the quality area used in store where merchandise is offered. A lot of things have been believed regarding Visual Merchandising and its consequence on Consumer Purchasing Behavior. The perfect time to change your merchandising visuals is the main purpose of this research and to observe the impact of Font Size and Color used in Retail stores on Consumer buying Behavior. Visual Merchandising in various retail stores lead consumers to a particular direction towards
Market research aims to find out customers needs and views on new products and services also old products and service, Promotional Activities is because businesses need to promote their products and services otherwise customers would be aware that they exist, the range of available methods including advertising, sales promotion etc, sales, merchants are employed by companies making house hold products to visit supermarkets to persuade them to stock their brands. The advantages of the marketing and sales department is that they will research information find new trends that will sell, also promote products that are attractive as well as best selling. The problems that occur within the marking and sales department are the research being wrong so instead of profit they lose, products could be out of date and rotten also the advertisements for a product will cost money The marketing and sales department helps achieve the aims and objective of EA^T by making profit margins larger and to increase stock if products sell fast and by that happening it could happen it could help them reach their target price. The departments communicate two ways internally and externally, I will give two examples of internal and external communication. Internally they communicate by informing customer’s service department of a new product that they will sell and this would be communicated either by telephone or e-mail, they would communicated it this way because this are the ways that new products are most seen or heard because they are not really avoidable i.
With retail chain outlets operating in a slow growth and unpredictable environment, the pursuit for dominance in the market has become more aggressive in relation to packaging, pricing, brand awareness, purchase intention and brand loyalty, thereby challenging companies to explore other marketing avenues to gain market share (Kent & Omar 2003). Such opportunities are exhibited through the increased emphasis placed on improving the quality of packaging, maintaining competitive pricing and creating loyalty amongst customers (Rowley 2005). Independent Variables X1: Packaging X2: Price Packaging Packaging may be perceived as a family of activities that are concerned with the design, production and filling of a container or wrapper of the product
For eg; Major retailers ‘Lush’, individuals of the market even though they may not usually purchase from the store, feel more persuaded to go into the store and browse, which may lead to purchasing, more so than they would with aroma free stores. Marketers use this tactic of stimulating the smell sense of consumers in order to persuade them to purchase their products. The smell of a product may influence consumers decision on whether or not to purchase a product. For example a beauty product which looks appealing but may not smell appealing to the customer will effect their decision on buying
Customer satisfaction is the overriding factor for the successful operation. Sales of the supermarket can grow when it makes its customers satisfied with the goods or services by best policy to fit customers’ requirement. So, it can be told that customer satisfaction is followed by customer revisiting or repurchasing. They can also tell their acquaintances about products or services as good. Customer satisfaction and sales might be linked directly, companies have to check the factors periodically such as quality, schedule, layout, inventory and so on to lift customer satisfaction because even small factors that employees didn’t recognize can affect consumer satisfaction enormously.