According to the above table, it is clearly to know that price, brand and quality are having a negative correlation with consumers’ purchase behaviors. Price (|r| = 0.447, P brand > quality. It could be described that price, quality and brand are all influence consumers’ purchase intention on buying social responsible cosmetic products. Therefore, based on the above results, product value is approved to have a relationship with consumers’ purchase behaviors. Simple line regression analysis Table 4-11: the regression result of product value to consumers’ purchase behaviors According to the above table, price, quality, brand reveals significant negative correlation. The Beta weights of price is -0.447 (P< 0.05) show not as strong as the …show more content…
The coefficient shows the significant correlated between product’s brand and ethical awareness and approved Hypothesis 3-3: consumers’ ethical awareness has relationship with product’s ingredient. Moreover, Hypothesis 3: consumers’ ethical awareness has relationship with product value has been approved by the above three hypotheses is supported. Moreover, based on the analysis, price has the most positive relationship with ethical awareness while brand and quality are the second and third elements strong relationship with ethical awareness. Therefore, it could be predicted that product value and consumers’ purchase behaviors are having a significant negative relationship and influence each other when consumers are making purchase decision. For example, people who prefer to have cheaper products will easily to be attracted by the products which has better price, but not the products produce in social responsibility process. Also, people who have high ethical awareness may willing to give up the products with cheaper price, better quality and famous brand but purchase the products produced with social responsible
In business it is important the a company establish some clear order of business when dealing with business ethics. Ethical business practices can build customer relationships. Unethical business practices can cause a business to lose customers. In this case study the reader will be come familiar with the ethical practice of a Red lobster store in Pleasant Hill, Pennsylvania.
Companies realize what people need and they take it as sources to produce commodities. However, companies which have famous brands try to get people’s attention by developing their products. Because there are several options available of commodities, people might be in a dilemma to choose what product they looking for. In fact, that dilemma is not real, it is just what people want. That is what Steve McKevitt claims in his article “Everything Now”. When people go shopping there are limitless choices of one product made by different companies, all choices of this product basically do the same thing, but what makes them different is the brand’s name. Companies with brands are trying to get their consumers by presenting their commodities in ways which let people feel impressed, and that are some things they need to buy. This is what Anne Norton discussed in her article “The Signs of Shopping”. People are often deceived by some famous brands, which they will buy as useless commodities to feel they are distinctive.
In the 1970’s, questions continued to arise about the concept of social conscience. As consumerism increased, experts began
Maignan, I. (2001). "Consumers' perceptions of corporate social responsibilities: a cross-cultural comparison." Journal of Business Ethics 30(1): 57-72.
Various arguments can be brought upon the fact that people should be more ethical in their purchases but at the same time reactions can support...
...ned with solving problems in the most amicable manner. One of the consequences of unethical practices in business world is that they solve short-term problems and pave way for mistrust. To regain the trust back from the public is not easy and this is costly to the company than anything else. Therefore, the issue of ethical advertising should be very critical in any organization especially if the company has to project and implement its long term goals. It is trust that is going sail the organization through to the attainment of long term goals. This is due to the fact trust creates consumer loyalty and this loyalty ensures a steady and growing market. Finally, though there is a proposal that law should be instituted to control unethical advertising, more should be invested in building the morals because it is these morals that lead to instillation of ethical values.
In order to get insights into the consumer perception about the role of advertising we have reviewed a number of articles and conducted four in-depth interviews. A number of research papers reach opposed conclusions. These vary from the ones stating that "the ethicality of a firm's behavior is an important consideration during the purchase decision" and that consumers "will reward ethical behavior by a willingness to pay higher prices for that firm's product" (Creyer and Ross Jr.
The one of main factors is that costumers are swayed by product itself. Where are we buying it? What is the trademark of the product? How much is it? What is the product’s appearance? How about product’s use? And, does the product have a good quality? All of these questions will appear in our mind when we are making decisions. Thus, every consumer will accord to analysis by synthesis product itself, and focus on the product that he or she most favorite. The ways of vendition and the environment of vendition impact the buying behaviors of the customers. The seller makes an attempt to choose the right way and sell the products in the right environment. Consumers will select a safe channel, and according to legal order trade with the marketer. So, having a good channel and place is very important. Usually, a well-known trademark can attract customers to buy the product, because of its influence, history, or another factors. In
For example, most people complaining about the quality of the Primark clothes, even because they’re selling the products in good price, but the business needs to concentred on the quality of the products in which costumers are complaining in order to satisfy the customers’ need. Good customer service is the principal thing that the business has to consider first, and the management has to establish the proper strategy in which the business can use in order to promote their products. On the other hand, the company has to implement certain human right, employment and environmental principles create good atmosphere between individuals. (Mason, 2000). Ethical consumerism is a developing process that highlights on socially accountable trade activities.
Business ethics are the core fundamentals of a business and are extremely important for organizations smooth and successful operation. It can have either positive impact by operating ethically or negative impact if they are caught up in any unethical situation or dilemma. Ethics has been defined as “study and philosophy of human conduct with an emphasis in determining the right and wrong” (Ferrell et.al, 2010). This case study will analyze Coca Cola for the ethical dilemmas they were involved in Belgium, and how the company responded to the issues.
People are buying the product which gives them prestige. Marketers have interest on consumer psychology and they are playing with every day by showing that their product will give prestige in the society. It’s true that the transparent societies now needs brands image. Marketers analyze the interest and needs of consumer than create the product according to the need of the society. Brand can attain the people attraction and the business can have the good reputation by giving satisfaction to consumer. If the brand gives satisfaction and function are according to the expectation of consumer than the brand gets good image on the mind of consumer. brand image is great weapon to use for the competitors it builds in years , at once the business gets brand image it has competitive edge from other brands in the market. When consumer rely on the brand the company can create the long term relation with the consumer, in other words (CRM) consumer relationship management. The brand image has effect on the choice of every individual there believe and attitude change their preferences. Brand image can be effected by price as price is an important part for consumer when they are making purchase decision if they find the value of brand is equal to the pricing they purchase that brand if not they refuse it. Similarly the image of brand can be effected by the attributes and features or
Personal preference is another factor as some people prefer variety of goods whereas others prefer not having too many choices at all.
2. Today marketers can collect and analyze data about consumer behavior, one person at a time; this is the relationship approach to marketing.
The research on consumer behavior assists the organization recognize and forecast the purchase behavior of the consumers while they are purchasing a product. Thus, the study of consumer behavior helps the marketers not only to understand what consumer's purchase, but helps to understand why they purchase it (Kumar, 2004). There are a lot of elements which can influence the purchase decision of consumers such as social influences, cultural influences, psychological factors and personal factors (Super Professeur, 2011). Understanding these factors helps the company to market the product on right time to the right consumers in order to generate more profits. On the other hand, if the marketers fail to understand these components that might influence consumers, they will fail to convince the consumers to purchase that product or will fail to meet the demands of consumers. However, consumer behavior is one of the stimulating and challenging areas in marketing studies being a human activity focused on the products and services. Thus understanding the behavior of the consumers is a great challenge. Moreover, it is not easy to get a full picture of consumer behavior as customers make plenty of different buying decision every day and they usually do not know exactly what influences their purchase. In short, basing on all
To effectively sell a product or service, organizations have to really know how customers behave, regarding to what they buy. The study