Health consciousness is the attitude of people who are concerned about how healthy one’s diet and lifestyle are (Oxford Dictionaries, 2017). Health conscious people are those who are aware and concerned about their well-being and those consumers are highly motivated to buy organic food. Many research conducted on the same topic “attitude towards organic foods”, much of which resulted that health is the important reason for their purchase behavior. A research on consumer attitudes towards organic food among Taiwanese have shown that concern for one’s health is most important motives for purchasing organic foods, in addition, the healthy lifestyle is substantial factors to shape on consumer’s behavior (Cheng, 2009, p. 165). Additionally, a research …show more content…
Environmental conscious people are more likely to purchase organic food. They are the consumer who not only making their health by consuming organic food besides they are also helping the environment. Environmental concern also tends to have the positive attitudes towards organic food and strong intention to purchase behavior. Many studies conducted on consumer attitude and purchase behavior towards organic food resulted that environmental concern is important factor that influence purchase behavior (Thøgersen, et all , 2015, p. 389). Moreover, the research on organic food and environmental concern indicates that environmental concern and organic food knowledge are found to have positive influence on consumer’s attitudes towards organic foods where a survey method was chosen and 222 respondents were responding the questionnaire in Hong Kong (Lua, Lam, & Cheung, 2015, p. …show more content…
Many people consumed organic foods on consideration of their health and the environment. On the contrast, there are a lot of people who still don’t believe in organic food labels and they don’t trust the food brand and organic cropping. Previous studies on consumer attitudes towards organic products also resulted that consumer trust on organic food label significantly affected consumer buying behavior (Tung,et.all.2012,p.997).A research about "Factors Driving Thai Consumer's Intention to Purchase Organic Foods" explains that consumption of organic food can be increased in Thailand by increasing customer knowledge of health benefits, product quality and environmental protection using organic foods (Pamsonam, Napompech, & Suwanmaneepong, 2014). It's also important to provide knowledge about labels so trust of consumer towards organic food can be increased (Pamsonam et al., 2014).
2.2.4 Availability of Organic Foods
Availability of organic foods also drives the consumer to buy organic foods. A study on conducted on consumer behavior and purchase intention for organic food found out that availability of foods positively influence the consumer’s attitude towards buying organic (Paul & Rana 2012). A research conducted on Malaysia on “Buying behavior towards organic foods in the emerging market” resulted that availability of organic food have significant positive relationship with consumer
The organic food market segment has been expanding rapidly for years and will continue to grow in popularity as consumers across the globe become progressively mindful of pesticides and genetically modified foods. Eating “organic” expresses the evolution of a society willing to eat less, but better and to combine wellness with nutrition. It is said that in just 20 years, the organic food industry has grown from $1 billion per year in sales to $26 billion per year in sales, and social media platforms plays a major part to its growth by communicating nutrition messages to the
4. Mayo Clinic Staff. "Organic Foods: Are They Safer? More Nutritious?" Mayo Clinic. 18 Dec. 2010. Web. 14 Feb. 2011. .
Steven Shapin is an expert when it comes to telling people the reality of the situation. In his, article “What Are You Buying When You Buy Organic?” Shapin exposes and explains the truth behind the word organic. He explains that our view on organic is not a reality. The small farms that we picture in our heads are really just big business in disguise and these big businesses are trying to do good by supposedly not using harmful pesticides. Which are supposed to not damage the environment but in reality they are probably not making any sort of difference. Some people care about the environment, while others are buying taste when it comes to organic food but using different pesticides are going to help the taste, only freshness tastes the best.
While the organic movement has increased the production and sale of organic food in the United States, something that should be noted is that the stock of Whole Foods Market, a grocery store is dedicated to the sale of organic food, has gone down 40% since October of 2013. Whole Foods Market’s success rates are slowly beginning to diminish and it may lose its dominance in the organic foods market (The Economist, 2014). While this may seem indicative of a decrease in public interest of organic food, it really indicates the opposite. After seeing the success of Whole Foods Market, new stores such as Trader Joe’s and Sprouts entered the organic market and became strong competition. The decline in Whole Foods Market’s success may be attributed
Currently, there is a global demand emerging for organic products specifically a huge consumer demand in the United States and Europe. The United States ranks fourth in organically farmed land globally, and sales of organic food have increased by almost a factor of six, from $3.6 billion in 1997 to $21.1 billion in 2008 (Reganold, Andrews, Reeve, Carpenter-Boggs, Schadt, Alldredge, Ross, Davies, Zhou, 2010). In the United States, organic farming has gained much popularity in the farm sector, mainly due to the new wave or generally recognized as healthy food products (Uematsu, Mishra, 2012).
"Preface to 'Are Organic Foods a Positive Trend?'." Food. Ed. Jan Grover. Detroit: Greenhaven Press, 2008. Current Controversies. Gale Opposing Viewpoints In Context. Web. 9 Apr. 2011.
Of all the analyzed factors, the problem in the industry is availability of cheap and plenty non-organic foods. While organic foods emphasize on health, it does not provide alternative of cheap foods. Majority of the population, perhaps due to the information they have at hand, consumers prefer buying depending on economies of scale rather than observing their health. For example, a large family will prefer large amount of food, which are cheaper as compared to the same amount of organic food but at double or triple price. Therefore, even competitors of WFM face the same problem of alternative non organic food in the market that come cheap and
Organic foods have become more and more popular over the years, and consumers may or may not be knowledgeable when shopping for organic and/or conventional foods. This report will help define the difference between organic and conventional foods and farming, including the health benefits and risks. The demand for organic foods will also be discussed briefly. The purpose of this research is to describe and identify the advantages and issues that are involved with organic and inorganic foods.
With the world’s population continuing to increase, the demand for food is higher than ever. This increase in food demand also calls for more efficient ways of growing and providing the food. Two methods that are very controversial are the organic and conventional method. While many people support the organic method because of its known benefits, others feel that it is an over inflated industry that cheats consumers out of their money. But recently many studies have disproved those critics. These studies prove that Organic food is a better choice than conventional because it is better for the environment, avoids the use of chemicals, and is generally more beneficial.
The term “organic” is almost everywhere in modern society, whether it’s used to promote a product or it’s debated on whether it really benefits the human diet. Organic food is heavily debated on as it appears more and more in local grocery stores and farmers markets begin to populate, it raises questions such as “Is organic food better than food grown with pesticides and biologically engineered genes?” and “Are there benefits to eating organically over foods grown in any other way?” In terms of what data and results show in research may help lead to answers to most of the heavily debated issues throughout discussions on organic food.
Consumer Perception: Even though consumers’ have become conscious about the kind of food they buy; there is not a clear understanding and implication of “organic”. They are also not able to tell the difference between “natural” and “organic” on product labels. The gap is even wider for consumers that have never purchased any kind of organic food till date.
Conclusion: Now a day’s organic food is getting popular and people are getting aware about the health promoting benefits of having organic food and it is easily available in the grocery store labeled as organic. The main reason most of the people don’t opt for organic food is it is higher in price, we have a false sense that conventional food comes at lower price, the price does not include the government spending on cleaning of pollution caused by producing such conventional produces, and government subsidies on agriculture, these are all tax payers money and ultimately goes from our pocket, thus why thing on short term benefits of conventional food, when organic food has long term benefit on our health , environment and future.
Thirty years later, organic farming was in high demand, but suffered developing pains. Although there was agreements being made, there was no regulations put forth towards organic farming. Fast forwarding to present time, many consumers are starting to purchase organic food products even making it a trend. Written in Inouye, Alena, and McCauley’s 2006 article “Organic Farming Should Be Pursued”, “organic farming is gaining in popularity due to Americans ' increasing concern about food safety and environmental protection.” This quote assumes the reasoning behind the sudden popularity in organic farming is society’s attraction towards the idea of a cleaner food industry and environment. The article also mentions, “As a result, sales of organic foods in the United States have increased by more than 20 percent every year since 1996, reaching $7.8 billion in 2000.”(Inouye, Alena, McCauley) The fact that popularity towards organic farming grows at a rate of 20 percent every single year further proves how its movement has such an impact towards the consumers of
“Organic” and “natural foods” are a part of a trend that is growing quickly, but how much do we consumers really know about the difference between natural food and non-organic foods? Food that is considered organic can be defined as being produced without the use of chemical fertilizers, pesticides, or other artificial agents. Processed foods are defined as foods that are packaged in bags, boxes or cans. Authors like Pollan and Foer, in their essays “Escape from the Western Diet” and “Against Meat” respectively, argue that organic food and a vegetarian diet are better for humans and the environment. Contrastingly, others like Shapin, author of “What Are You Buying When You Buy Organic” believe that we are too fixated on whether or not to buy
Organic food is food that is grown without any pesticide or fertilizers. In recent years, sales for organic foods are increasing every year. A lot of people go to supermarkets in order to buy some organic foods, because they think that organic foods are healthier than conventional foods. People purchase organic foods for different reasons such as personal health, the quality of organic foods, and taste, but the most important reason is personal health. The topic that whether organic foods have more benefits or not is very controversial for a long time. Maybe some people believe that organic foods are beneficial to human health, but some other people disagree with the viewpoint, so buying organic foods depend on people’s choices. People believe organic foods are healthier because they generally think organic foods have less pesticide and fertilizer residue, more nutritional values, and are beneficial to environment.