In a recent blog, “92% of marketers in 2014 claimed that social media marketing was important for their business, with 80% indicating their efforts increased traffic to their websites.” (Demers, 2014). Marketers can view their company revenue generated given credit to rise in sales and advertisement. Conveniently, the company can focus their efforts in areas needing improvement with live blogs, and feedback consumers discuss in various forums associated with networking sites. It is a selling point for entrepreneurs to promote their brand and establish steady clientele using innovative, and creative advertising on social media platforms. The idea is to create a strong following and making the brand known by gaining as much exposure as possible, building rapport, and tracking progress with consumers on various media outlets.
Marketing on social media increases exposure. Social media is as effective as or more effective than traditional marketing. Customers visit social media sites to learn more about a business, this is because these sites allow companies to share up-to-date information about their company, products, services and upcoming events. Social media has given power to customers, with its sites customers are able to comment whatever they want about a product or service whether the comment is positive or negative, on social media, this means that millions of people will be able to also read the comments. (Oyza, and Edwin, 2015).
At its core, social media is about relationships and connections between people and organizations.(p. 45) Due to so much information being shared through social media it has changed the way businesses interact with their business partners or vendors, businesses have also started to create new product because of the information that is available to them through social media, thus attaining higher profits. At the same time, because of social media and the amount of information that is shared through these services, businesses have been put in a position where they must be careful how they operate to keep their reputation and na... ... middle of paper ... ...es they are on the move. Since American businesses now need to be more careful of their actions and behavior so should the employees that work for those organization. Works Cited Nair, M. (2011), Understanding and measuring the value of social media.
Taylor Abramson Social Media Platforms Social media is the technology that connects people—whether it’s to share content or just to chat. Social media marketing is the way organizations use technology to build relationships, drive repeat business, and attract new customers through friends sharing with friends. A company uses social networks to allow the public to make their opinion and ideas heard. This way each participant contributes to the success of the marketing department, as information is spread and readily available for anyone to view. For this interaction to take place, social media use must be considered in any business plan, appropriate online platforms must be chosen, and the functions of these platforms must be utilized efficiently.
Consumers have a bigger voice these days and this is the major change in consumers due to social media. This is because social media provides credible information to the consumers. Consumers have increasingly unrestricted time and space for sharing timely and frequent information about the products and services as per the developments in the
Social media sites like Face-book and Twitter have drawn a critical mass of consumers. Their comments about your products and services are easily shared and visible to more and more people which can carry a lot of influence. In short, the social web empowers everyone to be an author. Social media has emerged as a prominent platform in the Web revolution and has a direct impact on how companies engage with their customers. NEED FOR SOCIAL MEDIA • Company knows the value of communicating with customers through the channel of their choice.
Lastly, social media has played a very dominating role in businesses and marketing, helping companies advertise and promote themselves through the world of online interactive networks. It is clearly visible that social media, through various methods, has made a very strong yet positive impact in the way that communities across the globe interact with one another. Communication is an essential part of the human life when it comes to interacting and developing our society. For centuries humans have tried plenty of methods for communication like sign and body language. And today a new type of communication is developing and that is social media.
With the increasing usage of social media, they have undoubtedly become even more important as a source of qualitative and quantitative information and have become a most vital source of news and people’s opinions on a wide variety of topics. The emergence of social media tools has generated a diversity of textual information containing hidden knowledge for businesses to leverage. In particular, marketers are able to sift through huge amounts of social media data to discover brand popularity and patterns of interest so to achieve a competitive advantage for companies over their competitors . Social media have become important for communication and exchange of information. These tools have generated a wealth of textual data, which contain
It is a controversial point but true never the less that social media brings people together even though it may also do the contrary. People from all over the world have become connected via facebook many have furthered their relationships to lifelong friendships and partnerships. Businesses have grown through social media, by showcasing products to a multitude of people and a market can sell beyond its geographic position (Albarran 86). Industries such as music and fashion have thrived off of social media, being able to showcase their talent to fans all over the world. Brands have grown so big all because of social media, creating a buzz for a particular brand makes it known because people get to want to know what is this and what are they doing, why do they keep popping on social networks.
As social media popularity grows, it provides managers great tools. Tools, and internet applications that did not exist 10 years ago are primary source for marketing and communications. Managers has began to use new technology as much as possible to make marketing cheaper, and effective. Managers has also started to take advantages of communications on social media. Companies has also started organizing meetings via email, Twitter messages, and other