The Importance Of Money In Sports

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Money is the root of evil, but what should be said is the love of money is the root of all-evil. Currency has been the source of happiness, pain and greed, and seems to be the reason why in American society the phrase commonly used when deals have to be made “business is business”. Sports have seen increased revenue, and with this increase comes the battle between players and management. Why this boom in financial growth? Sports teams created relationships with television networks, sports apparel companies. In America during the 1960s to the early 2000s we see the way money or the lack they’re of effects the growing sport industry for both the athletes and team owners, on both the professional collegiate level.

During the 1970’s with increase …show more content…

With the media industry realizing that there was big money to be made in the sports industry, they went out to seek players to promote their products to sell to millions of family globally, by 2002 there was a rise in the international audience, which equaled greater revenue to the league. NBA athletes emerged as the new role models and sports heroes getting similar appeal to the height of baseball, Babe Ruth cigarette endorsement, in contrast NBA players endorsement more family friendly products. One of the most notable endorsers in sports history is Michael Jordan, he brought millions of dollars to Nike and to his own slaveries with his own sneaker division he grosses almost 100 million a year after retirement. Olympic athletes also got a taste of the financial pie with the increase knowledge of marking and branding athletes, Olympic gold medalist Mary Lou Retton gave the American audience the image of the “ girl next door” her performance in the Olympics made advertiser look at her because she was the light at the end of the dark tunnel based by the disapproval surrounding sports. She became the first women to be on the front of a Wheaties cereal box breaking through for women athletes to be on the

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