The Importance Of Mass Media Bias

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Media Biases Media is one the tools or channels of communication used to store and convey information or data from one source to the other. In the modern democracy, media play important functions. Mass media is considered essential in the modern democracy. When the media is given freedom of expression by the government. Madison argues that democratic government require informed and educated society for it to work effectively (166). He further affirms that democracy also imposes problem and require an institutional solution. The 1789 constitution of United States of America was meant to give the solution regarding the democracy. According to Schlenker et.al, liberalism believes in progressiveness whereby the social standard of society is based…show more content…
According to Lichter et.al, 85% of the journalist who graduate at Columbia university in the year 1982, they identified themselves as liberal while 11 percent of the graduate were conservative (48). Mass media biases occur in various ways such as when the media attack the particular politician, individual aspirant or certain ideology. Other forms of bias include corporate biases which involve selecting stories to please mass media 's corporates and mainstream bias which entails reporting what other media are reporting in order to avoid reporting stories that might offend someone despite them being facts. Journalist mainly concentrates much on covering and printing stories based on opinion rather than facts. This has not gone well with some individuals in the United State. This is because their affairs have been interfered with, causing harm to their day to day…show more content…
This was promoted by Joseph Pulitzer who started journalism school at Columbia University (641-42). Joseph Pulitzer foresees the important of training journalist to be professional in their work. This promoted the quality of the coverage and the way the information is delivered to the audience without distortion. The journalist was trained to be objective, to avoid biases and separating facts from public opinion. By including reporter 's name in the newspaper facilitated in control of biases because the reporters would be held accountable for their
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