Having your business displayed on the web can attract more viewers because of the web is very popular. According to Dennis McCafferty in the “Brave, New Social World” “Many adults use social media to open up their business on many different levels”. (McCafferty 176). In this reading, McCafferty spoke about how social media increased the value of business a... ... middle of paper ... .... As you can see there are two sides to the idea of social media and how it affects the world today. With all the positives and negative affects it really is up to the individual to use the social media sources wisely.
Fan page posts photo on the wall. If these photos are high rank of hit like, the owner of that photo will get a prize. What is more, companies are using Facebook page to communicate with follower. If companies make good conversations with follower continuingly, it makes people or fan page feel comfortable to comment. Thus, they will be familiar with the companies.
Social media marketing is the process of promoting your site or business through social media channels and it is a powerful strategy that will get you links, attention and massive amount of traffic. When a business is going through budget cuts, there is no other low cost promotional method out there that will give you large numbers of visitors, some of whom may come back to visit your site again. Social media has managed to steal the thunder away from traditional marketing methods. It has become a big part of day to day routines and as indispensable communication tool for people to connect and stay in touch. Customers have used social media presence as one of the integral basis of a company’s legitimacy, reliability and viability.
Social media can have a very big impact on reputation of a company. Because we are living in an age of information. We will be easy to get some important information by social media. Every day, people will use social media to work, shopping or have fun. So, if a company want have a successfully marketing, this company must make good use of social media.
So social media can expand international marketing. Also, social media uses different ways to show information, like news, blogs, pictures, websites or videos. Many people should be happy to look when their friends share some interesting videos about new products on their blog. And good companies always know the target group for their products is. If a company knows what is target group is, then the company can find that group easily on social media because there many different kinds of a forum, people who are different ages, different jobs or hobbies.
It introduces the company and its product to a vast audience and makes it possible for people to follow the company’s news, announcements and updates. LinkedIn helps building relationships which can contribute to company’s profits. The company’s LinkedIn account should include information about the business, a link to the website and the address of the headquarters. A business has to be social in the virtual world. Facebook, Twitter or YouTube are just some of the social media where a business can post information and be a part of conversation with customers.
Social media has opened up a plethora of opportunities for businesses to advertise, promote and market themselves to consumers. Social media “is one of the fastest growing and most promising strategies a business can employ to boost sales and conversions” (Adobe). As social media continues to grow as a marketing tool, more and more companies have incorporated social media into their daily business activity for brand awareness, target market reach, business expansion and customer interaction. The use of social media substantially helps gather all types of fans of a brand or company together and allows them to interact and cooperate with one another, create an identity and communicate their interest for this specific brand or set of products. Take for example Kraft Foods campaign for the one hundredth anniversary for Oreo cookies.
These sites are the best way to target a number of customers. Many businesses use social networking to promote their business, advertise about their new products, hire people etc. Social networking brings a lot of advantages for a business. It has a broad reach, people of every age use these sites, and major portion of population is now on social networking sites. Moreover it is a really fast mode of spreading information; just one click can inform everyone about a new launched product.
Social media allows businesses to interact or to reach a number of people whether they actual or potential customers. It is affordable for businesses to promote their products and services on social media as they also build relationship with their customers. Businesses get instant feedback from their customers when using social media platforms. Social media provides businesses access to their potential customers which will lead their customers to be loyal. Customers use social media to know more about business companies they know little about.
In a recent blog, “92% of marketers in 2014 claimed that social media marketing was important for their business, with 80% indicating their efforts increased traffic to their websites.” (Demers, 2014). Marketers can view their company revenue generated given credit to rise in sales and advertisement. Conveniently, the company can focus their efforts in areas needing improvement with live blogs, and feedback consumers discuss in various forums associated with networking sites. It is a selling point for entrepreneurs to promote their brand and establish steady clientele using innovative, and creative advertising on social media platforms. The idea is to create a strong following and making the brand known by gaining as much exposure as possible, building rapport, and tracking progress with consumers on various media outlets.