Businesses have quickly learned that the use of social media as a valuable selling tool. Many of these marketing departments have set up these social media networks to exchange ideas in areas of marketing to appeal to the internet audience. This use of social media serves two purposes; to engage in conversation with the consumer and to get their message out. The fundamental goal is to reach a wide audience to generate more business. The popularity of these social network sites such as Facebook is due largely to their viral nature; self-promoting. The users of these social networking sites, the consumer, spread the word for the merchant (Burdge, 2011).
The use of social media is growing rapidly. The power of social media and the impact that it can have on the business of marketing is unbelieveable. Thanks to Facebook, Pinterest and Twitter, it is easier to catch people’s attention and get them interested in a business. Social media is also good for advertising and a great way to get a business out there.
The main objective of any marketing program is to increase awareness for the company offerings, which eventually drives sales. Social Media Marketing serves this purpose of spreading awareness about the company, brands, product offerings and also its brand personality. It humanizes a brand and helps to build relationship. A consumer or a possible customer can connect to a brand at a personal level, share his thoughts and opinions about the company and give real ...
Since social media users grow larger and larger, many companies take the opportunities of using social media marketing to reach more customers. Companies use social media marketing in order to achieve marketing communication and branding goals. Social media allows companies to see what prospects are saying about their brands and competitors. It also allows companies to build deeper relationships with existing customers that drives them to purchase again and again. Not only it can help them generate new leads, but it allows them to build deeper relationships with existing clients that drives them to purchase again and again. It has become common for businesses to branch out and experiment with multiple networks with the aim of reaching the maximum amount of costumers.
“A study of the top 100 corporations of Fortune Global 500 companies by Burson-Marsteller, a global public relations firm, revealed that 65 percent are building relationships with stakehodlers on Twitter, 54 percent manage Facebook fan pages, 50 percent use YouTube channels, and 33 percent maintain corporate blogs” (Guffey & Lowey, 2015). It isn’t the customer that needs to learn new ways of communicating but the business. When a customer feels important and interaction is occurring, it will help the business. When the business knows how and when to use social media, and how to reach the target market, they will gain opportunities they never knew existed. Lastly, when the business uses social media to promote their specials, everyone wins. The customers win because they are getting a good deal, they are shopping with their favorite stores and they can share the posting with others. The business wins because it is free marketing and they will earn higher profits when they are reaching millions of customers. Social media is one of the newest and greatest form of communicating
If we were to think back to the first popular form of social media we can recall, whether it be Xanga, MySpace, etc., and contrasted its influence in our daily lives with that of the most recent social media networks like Facebook and Twitter, the difference we observe would be great. Recently, tweets and Facebook status updates are taking the place of printed and online reviews. It is comparable to television commercials and targeted advertising. It has become so sensationalized in nearly every part of our daily lives that we ordinary people have become unintentionally advertisers ourselves. While we promote ourselves through such social mediums we are also promoting the products and services we use. It’s become quite a phenomenon, which can make or break a small business. A brick and mortar business which was not started online and does not operate over the Internet much or at all still needs a social media presence, because it is likely to have one with or without its participation. Social Media isn’t a fad it’s a revolution, a total shift in the way we communicate. People talk. People tweet. People post. Social Media has become the new word of mouth.
In today’s ambitious world, social media has developed opportunities businesses can benefit from. Business owners are able to reach more customers and present their brand through these networks, most times free of charge. Although businesses have been slow to implement this channel of communication, they have begun to recognize the value added to their industry by use of social media. In reviewing literature on social media and its effect on business relations, it is evident that social media is rapidly changing business marketing and communication practices. Even though there are numerous studies on the initial impacts and potential benefits of social media, further studies ought to be considered for business owners to further understand the long term advantages from the use of social media. This paper will begin by clarifying what social media is, trailed by discussion on customer engagement, user-generated content, and customer relationship management and financial features.
Facebook also gives persons and businesses the opportunity to create the image of themselves and/or their company that they want people to see. Companies can also build a fan base and often times offer incentives for people to “like” the businesses page.
Today 's generation is all about social media. It is the new way to have instant connection to thousands all over the world. Today 's company are now doing less traditional television, radio, and print advertisement and more promotion via Twitter, Facebook and/or Instagram. Companies are invested in getting famous people to post pictures or tweet about their products, knowing that, one person can connect with millions with just one post. Over half of the world has access to social media, making them great consumers. Social media benefit marketing by giving the companies the opportunity to learn their audience/consumers, having access to instant feedback and bring awareness to here product.
The first advantage of using social media in business is increasing brand awareness. Social media can help business to build their brand awareness by increasing interactions with a business brand. Brand awareness means the total percent of a target people who know the company exists and what the company offers of products or services. When the brand awareness is increased, the possibility of buying is increased. Thus, efforts should be made to make the brand a part of the consciousness of customers. For example, Coca- Cola is one of the best companies that enjoy unusual...