As we can know that the filing cabinet in workspace are replace by computer storage system, online advertising which is a new way to promote product and service, new communication way to employee and customers. All of these benefits have bring the new business model while also reshaped the business opportunities in 21st century. Technology bring many pros but at the same time also bring the cons. We must united to identified the factors and the negative effects and figure out some pragmatic solutions to solve it. Lastly, we must use the technology wisely so that everyone can enjoy the convenient of the new era and thus push our country economic to a new stage.
In the past few years, digital branding has grown considerably leading to significant changes in marketing practices. The power of e-commerce and e- word of mouth is increasing and has tolerated significant impact on consumer brand perception (Alserhan, et al., 2015). A number of tools on the internet facilitate the formation of online brand communities thus has a significant impact on the engagement of consumers and their loyalty. Digital marketing facilitates the promotion and sale of products or brands via electronic media. Digital marketing of luxury brands offers a different aspect as compared to traditional marketing as in digital marketing, various channels and tools are involved which facilitate the organisations to investigate the customers’ perspectives and their opinion and the likeness of the brand in the market (Chaffey, et al.,
This can potentially increase the footfall into the retail outlet influencing the shopper to shop more! Retailers can boost the in-store apps and get access to valuable insights via mobile usage data. Consumer Connection Millennial are super tech savvy buyers. To engage them into a physical outlet, retailers needs to be more innovative. Simple “browse and buy” will not melt their heart.
The Impact of Technology Enabled Business Processes There is no denying the effect that technology has had on the way we conduct business. In recent years, technology has begun to play a significantly larger role in all aspects of business, including sales and marketing. Business processes must be re-engineered to incorporate a pro-active strategy for using information and IT to build a competitive advantage over other organizations. In many instances, the functionality provided by sales and marketing technology only automates current processes. Therefore, it is imperative that processes are clearly defined and well proven.
It’s human nature to want to be part of something special. And to speed up the sales process, businesses must tap into their customer’s mind to create that scarcity. “Businesses keep this legacy alive by creating new products or consistently updating versions of the products they already sell. Anything new and improved, or rebranded, helps a salesperson who is creating a sense of urgency,” says Borja Obeso, Founder of Rebel
Some of the main marketing concepts include Marketing Mix, Online marketing, digital marketing, sales promotion, advertising and direct sales. The company had made vital changes in its stores, website along with its basic infrastructure by incorporating advanced technologies of online marketing techniques. The research has found that customers of Marks and Spencer are spends more money on best and better quality ranges of products. Hence, the online marketing strategy of the company has emphasized on the heritage, style, and quality of its clothes (Vinereanet al. 2013).
Impact of Social Media to Businesses in Future Social media will allow the business to learn and move with changes in customers’ tastes and preferences. This is because the global market today is concentrated by new innovations of a different kind of products and services. This will enable the business to move with the latest trends in the market hence they will not lose their customers to their competitors. Creativity and aggressiveness are required by most business in order to survive in the competitive global market. This is because most businesses are investing a lot of resources in developing new products and services in order to move with the latest trends in the global market.
As digital world is broadening its base in every business which has transformed the role of supply chain management over the years. E-business has changed all the rules and models of supply chain. Organization's ability to adapt new technology is the key to increase its productivity. In this report, we will learn how supply chains are merging with e-business, and how this has created immense opportunities to the supply chain management. Structures of supply chains have changed a lot and the performance of these supply chains are wholly dependent upon how they adapt and use e-business technology and innovation.
QUESTION 1. Critically evaluate the competitive advantage that can be gained by companies through IS/IT outsourcing. Provide suitable example to support your answer. The phenomenon of outsourcing has significantly affected the information technology or information system industry over recent decades. This is because, the constantly changing modern business environment forces companies to adapt and accept new practices.
Leading Digital Marketing Strategy will help you rethink the customer journey to build positive and relevant experiences across all channels and touch points – and ultimately to create both value and competitive advantages for your company. HOW YOU BENEFIT • Understand current trends. Recognize digital megatrends and best practices – and the disruptive impact they will have on your business • Harness the power of digitalization. Enhance operations through digitization to foster brand-creation or brand-building in the digital world • Create a successful content strategy. Develop a digital, content-driven strategy that enables stronger engagement with customers and creates outstanding customer experiences • Navigate customer needs.