The Importance Of Literacy Levels In Mother Tongue

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According to Stats S.A., Literacy levels in South Africa are slowly but surely increasing. Majority of the population, 33.9% have obtained some Secondary education. Persons 20 years and older who have completed their matric make up 28.9%. These numbers are generally low, considering that individuals responsible for buying food products come from this range. These statistics also raise a question of what type of language these individuals engage in, is it everyday language, lexical language or scientific language. It can be seen in Figure 4.1 the highest level of education obtained by persons aged 20 years and older. Figure 4.1: Highest level of education attained amongst persons aged 20 years and older: Censuses 1996, 2001and 2011 (Stats S.A. 2012) • Individuals with no schooling reduced from 19, 1% in 1996 to 8, and 6% in 2011. • Individuals with some primary level education decreased from 16, 6% in 1996 to12, and 3% in 2011; Individuals who completed primary School reduced from 7, 4% in 1996 to 4, and 6% in 2011. • Individuals who obtained higher education increased from 7, 1% in 1996 to 11, and 8% in 2011. 5. DESIGNING /INTERPRETATION OF TESTS IN MOTHER TONGUE When designing sensory tests to be conducted in mother tongue it is important to control possible variables that may occur. Language is evolutionary and changes that may occur over time or slight differences in pronunciation, spelling or meaning need to be considered. These changes are due to a movement of people in different parts of the country who speak the same language. Tests should be designed to control the surrounding environment (Civille and Oftedal 2012). The Sensory tests should be controlled, reproducible and reasonable, without compromising the relevanc... ... middle of paper ... ...ation should be considered when designing sensory tests especially if this population is part of the target market. 9. CONCLUSION Conducting Sensory Evaluation in Mother tongue is problematic, expensive and time- consuming. Food companies need to define their target market and investigate if the desired demographics lie within this target group and their proficiency of the English language. Sensory Evaluation in mother tongue would be best conducted using the Hedonic Scale. Literature based on research done in non-English speaking and overseas countries is available for the Researcher. Further research needs to be conducted in terms of using other Sensory tests in mother tongue. Sensory Evaluation in mother tongue will provide new information on demographics that have not yet been studied and this could be the start of new, improved trends within the food market.
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