Consumer online life may not seem to be tracked as he/she accesses the Internet. But it is really important for marketers to know what the consumers prefer. Marketers start out by sending emails to people and through this mail they can access consumers’ mails and find out what they like. Melissa Riofrio in her article”Pc World” described this act of invasion privacy, as “It’s totally invisible to users. They have no idea what’s happening”(Pc World).
While one cannot expect a browser to be perfect, a certain level of safety and security is to be expected. A major issue found in these browsers is the ease with which hackers can access and change the code for a webpage. Even the success or failure to load an image can tell a hacker if you are logged into certain websites or not. The question could be asked, why should it matter if some random figure knows if I’m logged in to my mom’s blog or not? The issue is not that it is your mother’s blog, but in the realization that this detection technique could be applied to your bank account, email, or any other accounts you may have.
People need to understand the dangers of freely placing large amounts of personal information on the internet through web sites such as Facebook, which basically gives out most of a person’s information on one site alone. What most people do not understand is that, once information is placed on the web it will virtually exist forever; there will always be a way that the government will be able to track this information. People need to understand the ways that they can better protect their personal information. Several vulnerabilities come with using online sites, understanding that fact and learning how to protect pe... ... middle of paper ... ...f ever necessary. Today many people are not aware of the online dangers that exist, people placing out numerous amounts of personal information to various sites, needs to become an area of interest, so that corrections to this mindset can be enforced.
Internet cookies are extremely valuable to consumers and website operators alike, despite concerns that they threaten web users’ personal privacy. Without cookies, the Internet would be slower, the electronic marketplace, a difficult place to navigate and the entire online experience frustrating. The Internet Alliance urges lawmakers not to regulate cookies but to work with industry to address the underlying issues: privacy and security. Together we must alert consumers on how to use technology and common sense to protect their own personal privacy online. First, it is important to understand what cookies are and how they benefit the web browser.
Cookies are small-encrypted files, these cookies are found on a users personal computer. These help retain the data of websites you visit. Many people believe it crosses the line of what is ethical and what is not, and even state it violates their right as an individual. This has raised a lot of controversy within the last past decade and it raises a huge question; should people be entitled to their privacy, or should it be “out in the open” for others to use at their expense? When the cookies are sent back and forth between the browser and website, a hacker or a person who is unauthorized can get in between the data that was transmitted.
Over the years social media has become a dominant factor in our lives. We cannot go anywhere without our smartphones or tablets, and being “in the know” have become a necessity. Because so much of our lives are publicized on sites like Facebook, Twitter, Tumblr, and YouTube laws have had to be put in place to protect our privacy. Not only are employers using these outlets as hiring tools, they are also marketing on them as well. These sites have led to new job openings specifically aimed at marketing in social media networks, as well as employers being able to spy on their employees.
Although the internet privacy policies set up some rules for website to follow and authorize websites collect part of the information for having better improvement, some internet privacy policies are not clear or people often ignore these policies and agree blindly. Anonymous web browsing is a process that hidden the information to prevent others obtain the data. The following essay will discuss the effectiveness of protecting personal information by comparing the anonymous web browsing and internet privacy policies. Internet privacy policies are used to set up the rule for organizations to follow that restrict what data can be collected, use or disclosure . As the advancement of technology, there are large probability that website can collect large amounts of personal information.
Social networks especially, whose privacy systems have failed to protect their users from their ac... ... middle of paper ... ...e tools that enable Internet advertisers to track consumers, using "cookies" and location data to pinpoint targets for government hacking and to bolster surveillance” (Perlroth). Due to the internet being an easy way to access information companies have developed techniques to track consumers and target advertising to their certain interest.These technique though used by companies are now being used by the government for tracking. One of the techniques used to track involve cookies which are a small text file placed by a web server. However, their use has attracted criticism from some privacy experts that claim that cookies serve as a passage for online predators to monitor a person's internet activity. Due to this claim if you have had problems with viruses or have had your account hacked you are recommended to not just erase your history but cookies as well.
Reducing Employee Productivity Loss, After Connecting to the Internet Overview Today companies continually search for ways to improve efficiency, and Internet e-mail has helped to achieve this goal. One of the problems not foreseen in connecting the office to the Internet is the millions of Web sites that exist. Making it simple for workers to connect to the Internet allows users to waste time, money, and bandwidth, only to return with virus-laden files as souvenirs of their efforts. This report examines corporate need for effective Internet controls, and strong access policies. Topics Covered · Web Surfing Costs · Unauthorized Access, Attacks, and Virus Contamination · Network Security · Creating a Network Use Policy Web Surfing Costs Costs are contained if employees use the Internet at work as intended.
There is a lot of personal data also stored in the cloud such as pictures, emails, and notes, even our schedules are in the cloud making cooperative working easier and more efficient. However these things can all be a security risk from stealing personal information with phishing or using social networking and your calendars with the intent of stalking. "Social networking sites have been criticized for not protecting users’ personal information, leading to a May 2010 complaint filed with the Federal Trade Commission by 15 consumer advocacy groups." (Parks) Facebook is a popular social networking site, that stores a lot of your personal information. "A good practice to help Walter 2 stop privacy invaders is to adjust your privacy settings.