In a culture enthralled by the use of technology, it is important to note the ever-changing landscape of the media. Due to the pervasiveness of the media in today’s culture, it is vital to understand how media messages influences individuals. Media literacy is defined as the process of interacting with media content and critically analyzing it by considering its particular presentation, its underlying political or social messages, and the ownership and regulation issues that may affect what is presented and in what form (Pavlik 37). Media literacy is part of an ongoing process with no end goal in sight, so constant efforts to understand the media needs to be made. Consumers of media need to question the content they see and be critical of mediated communication as a whole.
Mostly mass communication researchers in media content are exploring the ways how news is shaped, by different influences and obstacles. Political communication professor from Amsterdam Claes H. de Vreese notes, “communication is not static, but more dynamic process that involves frame – building, and frame – setting between frames and audience. The model of reality construction has significant involvement for conceptualizing framing as a theory of media effects. Media frames also works for journalists allowing to quickly identify and classify information to relay to their audiences (Gitlin, 1980:7; quoted by Scheufele 1999:106). It is important also to divide and explain framing concepts which can be specified as media frames and individual frames.
The facilities and services of technology are getting better everyday for our benefit, but can we survive without information technology? 1.3 Research Question Numerous Studies show that the digital world is controlling our lives without us knowing it. It has become a part of our lives that we don’t even realize it has great impacts on our lives. A research will answer the frequently asked question does Information technology control/help our everyday life? And without its control and access, will there be a chaos in the world?
The Impact of Technology on The Society Each and everyday our lives are impacted throughout the technological advancements in our society. When people wake up, the first thing that they usually do is check their phone, or turn on their TV. It’s amazing how much technology we use all in one day. Major technological companies have caused this huge impact on us. If it wasn’t for these companies, then there wouldn’t be the necessities that we use today.
It is hard to realize or imagine a time without televisions, telephones, fax machines, printers, computers, cell phones, pagers and other electronic technologies that have made our lives, hopefully, stress-free. Those items were and are still being invented today to make our lives easier and better, but are they really making life easier and better? Media plays a big part in defining what society wants and gets. Society tells our media what society wants. There are both upsides and downsides to the media, one saying what both of us want and two doing what both of us want.
Why is study of the history important? it is obvious that we are able to learn from history any principles. How about media history? Why do study of the media history helps to understand contemporary media? Roger Silverstone (1999) described “the media are central to our everyday lives that we must study them” (Roger, 1999, p3).
With the amount of literature available, especially with the Internet, making critical choices about what to read is the first step in in critical reading. A strong critical approach is required, in forms such as critical thinking, research and writing. Critical reading as part of academic study is a very active process (Wallace, 2006). It is essential that we take a critical approach to the reading of the journal or book, if we are to understand the worth of the work it reports. To find out how reliable the material is you need to identify and evaluate the credibility of the source.
As we keep emerging into the future, we tend to depend more on communication to an extent that it is not a “part” of our lives anymore; it’s one of the requirements of survival. It is nearly impossible to function as an employee, a student, or an individual without the basic forms of communications. In today’s world, a person’s “contact number” is like a virtual ID or a national security number that happens to be taken into account internationally. Not only that, but television and sources of news are becoming more and more appealing for viewers as they become more integrated with internet. If not television, then mobile is definitely becoming the biggest source of mass media.
Barthes also explains that a text requires a reader to combine the practice of reading and writing as a “single signified practice”, to produce the text, “open it out, set it going” (1331). Essentially, Barthes conceives that a text can be understood as a process for understanding. A work is closed, while a text can flourish when actively read. A text can only have meaning if meaning is constructed through critical engagement, rather than passive consumption. Barthes description of a text emphasizes the reader/writer relationship, ultimately suggesting that the definition of a text can tolerate multiple ways in which meaning functions in text formulation.
However, in hypertext fiction, the author is basically creating a story where readers are free to move around and make their own choices about the story with a few limitations set by the author. Bolter describes it by saying on page 168, “…Hypertext writers have shown how the electronic medium can accommodate a different relationship between author and reader. No longer an intimidating figure, an electronic author assumes the role of a craftsperson, working with prescribed materials and goals. She works within the limitations of a computer system, and she imposes further limitations upon her readers…the reader may well become the author’s adversary, seeking to make the text over in a direction that the author... ... middle of paper ... ...ver the reader. Hypertext does not take away the role of the author entirely, it simply blurs the line between reader and author that exists in written text.