The Importance Of Independent Hotels

The hospitality industry is shared by chains and independents, but from the time when the first holiday Inn build up in the middle of a highway, brand chain hotels has already been leading the industry. Even today’s market, chains own most of the business. From Ibis to Marriot, most of companies have different but similar reassurance policy running the hotel and the seemingly endless others that crop up. However, independent hotels are rising, because the flexibility feature of independent hotels, they can give customers better atmosphere and more reasonable price. These hotels are also easier to start up and built as they don’t have to follow a specific procedure and can proceed on their own set of principles. Plus, they also have the advantage

Most of people already know what they were going to get before walking into some brand chain hotel but you can tell if they are independent hotel or not by talking with their receptionist (David, 2015). Independent hotels usually offer local surrounded atmospheres to customers, because the institution of chain hotels is way too rigid, and the independent hotel indeed gives guests a feel for the location. For example, Kanaiby Hotel’s located in middle of the jungle in Thailand, which gives visitors a peaceful, natural environment contemplative of the place itself (Anon, 2011). According to the American Independent Business Alliance, local hotel business gives more jobs to the locals than chain hotels, which benefits the local economic. In contrast, similar, locally owned hotels can promote cultural exchange by living in local communities. Actually it works incredibly well to stifle culture exchanges between travelers and locals. Most important, independently owned hotels are better for the environment. Many large hotels chains have recently worked hard to have their green credentials by letting guests re-use their towels, printing their pamphlets on recycled paper (Anon, 2011). Instead, independent hotels are better for the environment side, just because of their smaller scales and increasing reliance on local suppliers. Therefore, independent hotels are more familiar on their business to improve services base on what customers and market really needs (King,