The Importance Of Globalization

manufacturing industries were emerging in Asia, especially labor-intensive manufacturing, which makes developing countries become industrialized countries (Gereffi, 2005, p.171). Hence, this kind of specialized process which could highly stimulate the development of trading activities would likely be a main stream to the transnational trade (Bridgman, 2012, p.133).

Globalization could make more and more countries tend to interconnect closely with each other, this current situation has highly influenced the whole world magnificently in the era in terms of globalization and multiplicity (Kalantzis, Cope 2006, p.402). Kalantzis, Cope (2006) point out these two phenomenon are not capable of coexisting in some cases. As Americanization, being so strong that impacts globe without difficulty, for instance, the expansion of McDonalds likely almost everywhere, media delivery

In addition, most multinational media enterprises have a tendency to exploit localization business strategy to operate in order to integrate into the local market, for example, providing localized media contents (Short, 2001, p.122). Furthermore, McGrew (1992, citied Berry 2008:329) argues that globalization is associated with diversity which interacts across boundaries between countries, thus there are various items, such as culture, knowledge, goods, people, capital and fashion etc, which all transcend frontiers easily. Moreover, Legrain (2002 : p.4 and 9, cited Berry 2008:329) indicates that globalization makes lives of people who come from all over the world be more close, and it also includes economic, politics and culture. Alternatively, most researchers who stand a positive stance for globalization tend to point out that the interaction between local and global cultural could increase the cultural creativity and diversity (Cowen, 2002, p.146). Cowen (2002) also