The Importance Of Ethics In Booking

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Everyone has different values, it is hard to have an exact standard. However, ethics is a branch of philosophy that people aware of. Ethics is not just something which are about legal, laws and regulations, it is a study to address questions or particular issue in real- life situations whether they are morally right or wrong. It is also known as the rules of conduct to govern an individual or a particular group’s behavior and actions. Ethics in business has always been a controversial. Since some people believe that a company should maximize the profits as a return and benefits to their employee, shareholders and investors but not considering their acts are ethically or not, they accept it as long as it is legal. While others believe, ethics …show more content…

It is considered as ethical because Booking.com has the philanthropic responsibility. Gillian Tans, CEO of Booking.com, mentioned:’ The mission of Booking.com is to empower people to experience more of the world. However, our company believe that these thousands of beautiful, unique destinations in every corner of the globe are not something we should take it for granted.” From this, we can see that this company is conscientious, they understood that as a human we should not think having these beautiful natural resources or unique destination as a matter of course. As a result, they have launched the Booking.com Booster, to help and work with ventures which are trying to promote sustainable tourism. The Booking.com Booster give fund, share their expertise as to hasten those outstanding start-ups growth in order to maximize their impact in the world. Such action is about ‘giving back’ to the society. They believe by doing this, they can explore how they can protect the future of the destinations in the best way. What is more, by putting this effort, our grandchildren can continue to enjoy these beautiful views from different destinations for years to come. To conclude, it showed that the Booking.com have the philanthropic responsibility, they contribute significant amount of money as a fund to those starts-up that they have chosen. Also, promoting human welfare and good will even though these activities are not really required to their

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