The Importance Of Digital Communication And Social Presence Theory

It is one of the major sources of happiness and fulfillment and the more they interact, the more satisfied they are going to feel” (Cohn, 2012). With network-based social media like Facebook, Twitter, and Instagram, we are able to communicate quickly. People use social media, texting, and email to communicate, instead of face-to-face interactions, phone calls, and writing letters. The ease interactions that people have through social media allows for relationships to flourish. Our society is becoming more industrialized because of technology.

The world was forever changed when social networking (via the internet) came about one post at a time. Social media has not only changed the way people communicate, but it has also changed the way people learn. The world of social media is continuously growing rapidly every year and it’s enabled greater opportunities for companies to market their brand because they’ve become more consumer-centered through interactions made over social media. Social media has become an important tool for like-minded individuals because it’s changed the way we learn, communicate and even the way companies interact with customers. Have you ever heard the phrase “You learn something new everyday”?

According to literature review, we can conclude that the Impact of social media on the society increase day after day because most of people have smart phone and they use its for communication, do their jobs, plays, reserving … etc. So, all those things change the lifestyle comparing with life before 15

New social media, such as Facebook, YouTube and Twitter with their “premise of increased engagement, a radical change from mass communication to interaction, from information transmission to dialogue” (Hoffmann & Kornweitz, 2011, p. 32) have made users to be more extrovert, provided them a link to other parts of the world or simply created opportunities to get in touch with someone they never expected before. Hence, the existence of media has plays a significant role in human life today. Thus, these changes do not only happen in today’s societies who are surrounded by technologies brought by vast growth of information and communication channels. In fact, media have revolutionized the human civilization since thousand years ago when people “had no idea about electricity or alphabets” (Hikmah, 2011). History has proved that the invention of communication tools such as printed media or telephone has encouraged people to extend their influence over people in other areas, spread their ideas or even inspired them to transform the governmental system (Crowley & Heyer, 2011 ).

The social media is one of the most common means of communication and pretty much of knowing anything and everything around the world these days, and it is growing very rapidly. It changes and affects each person in a different way, or ways. Some may argue that social media has a bad influence on children and young adults, while most people see that the social media has a more positive effect on them than a negative one. Social media is basically the new way of keeping in touch with everything and everyone, and of even strengthening bonds between each other. This essay will argue that social media has improved communication between people, and has also improved the means of communication between them.

With the help of the Internet a company no longer is dependent on a particular customer base to survive because now it can reach out to a worldwide audience within seconds. It’s imaginable the countless business attributes of all social media to this day and still is growing. Social media has brought great business benefits to the business world because it gives higher brand visibility, generates new customers, is cost effective, and introduces social networking. Social media has helped businesses grow in tremendous ways especially in brand awareness. Lets face it, when we are signing on to our social networks, checking our email, and even looking something up we are constantly bombarded with advertisements.

If everyone's interests about the news on the internet every country,every company will grow up and more effective than its older situation again due to dynamism of the internet. Therefore we need the internet and the internet need us for being in a continus positive development.

The digital culture has clearly changed and impacted the ways of modern life by connecting most of the world’s population through various social outlets. These networks can intertwine creativity, politics, values, advertising, religion, personal connection, and the list can go on and on. In many cases the digital culture has made things easier in terms of communication and interacting socially or for business purposes. Certain platforms such as Facebook and Twitter have evolved from connecting and sharing with personal friends to a multifaceted platform that connects one to the world. These types of social networks have in someways created a generation that depends on what I call a “digital significance” and is a intricate part of their existence

Without a doubt, social networking sites are an ever-growing phenomenon that is prominent in society. Technology is a very effective tool for staying plugged in and connected with the world. Social networking sites began with original, positive intentions. Social networking sites are a great way to be aware of the most recent news. In Friends, Followers, and the Future, writer, filmmaker, and journalist Rory O’Connor whose work centers around media and politics states, “Ironically, we live in a media-saturated era, one in which news and information from a wide range of sources is readily available to many of us for the first time in history” (24).

Also strengthen public relations with the young generation and continuous communication and exchange of ideas and opinions, including, for example, communicate via messages, pictures, or Videos through the Internet using some programs such as facebook or Twitter. Media nowadays is influencing all people almost every hour of everyday. It is an unbelievably strong force that has very few limitations. The force of media is changing the way we live our life, it seems that no one can go a whole day without knowing what exactly is going on around the world. Like it or not, media is more influential than the President and will continue to be until the world is changed.