The Importance Of Customer Satisfaction?

In today’s increasingly business environment, most managers will realize that their companies do not always accomplish the objectives which they aimed to achieve. Most of them end up achieving lower than their targets, and thus heading to their pits. If this is the case with many of our companies, causes for this dramatic situation need to be investigated and brought to the scene. This will enable researchers to come out with concrete reasons. For the past years, much studies have been carried out as to know the reasons why many companies have collapsed/fallen and their subsequent prevention, that it; what could be done in the future to avoid other large enterprises from getting into the same “pot of soup”? Much research has been carried out

It is often true that once a customer is dissatisfied about a product or service, he/she might never get back to the seller or service provider and might even go a long way to discourage people from getting to you. This claim is supported by Sara Tsoodle’s article on The Importance of Customer Satisfaction as she says that “when a person is satisfied with a company or service they are likely to share their experience with other people to the order of perhaps five or six people. However, dissatisfied customers are likely to tell another ten people of their unfortunate experience. With social media readily available for consumers to tell their story to all of those online, you can easily go to Twitter or Facebook and read about someone’s experience with a company or service”. (Tsoodle, 2012) Probably, most companies have fallen down because they had no time to treat their customers special and when customers realize that they are not being well taken care of, or that the product they purchased was not up to their standard, they never return to you. This reduces the sales of companies and might lead to their collapse. We should also be aware that customers are the foundation of any successful business. Sara Tsoodle highlights the fact that some companies go wrong by assuming that their customers depend on them, meanwhile the reverse is true. Companies and businesses very much depend on

As the saying goes - “Nothing good lasts forever”, again - “Everything that goes up must come down”. These are all characterizing the rise and fall of Nokia, which was one of the (if not the most) famous telecommunication pioneers in the world. Nokia company has been a leading company in the mobile telecommunication industry and as it is well known, Nokia made explosive sales and got its revenues increased by about 500% by the end of the 1990’s and beginning of the 21st century, making it the world leader in terms of mobile phone technology (Mobile technology, n.d). Nokia became, influential, strong and up to task. Again, Chang argues that Nokia has been the main leading company in the smartphone industry, but somehow along the line, this company got into a tragedy (Chang, 2012). It started experiencing a losses in its revenues by the first quarter of 2009 (Mobile technology, n.d). This shows that something wrong went on. But what could really have cause the fall of Nokia. There have been many arguments in respect to this question and this has gotten many article and book writers to jot down many reasons. Some writers argue that Nokia did not quickly adapt to the technological improvement which took place in the beginning of the 21st century. Could it be