Whether popular culture and media are positive or negative forces in contemporary society is debateable. Some perspectives argue the connective nature of media, claiming that it has enabled globalisation. However, other perspectives demonstrate that media and popular culture have spread detrimental problems in society. Media, as an increasingly global sensation, cannot be understood or explained unless viewed through the lens of modernity. Indeed, the spread of popular culture can similarly be attributed to modernisation throughout the developed world.
It was said that popular culture is from the way in which we dress, talk, and eat are all ways of showing what popular culture is. Popular culture is also widely shown to the society through the media. I would have to say that this is a good example as to why it should be studied more because this is what shapes our society. People look into the things that are being shown through media as the things that are important and they shape the way people act. Following that point, if this is what can be seen as what is shaping our societies, one would think that it should be widely studied and looked into with greater detail.
Although mass culture and the very peer pressure like influence it has can be very hard to deviate from, but the choice is still there and MacDonald ignores that choice. When faced with the commodity of popular culture we as consumers have the power to deny it as individuals and to change it as a society whether or not we chose to use that power or to even realize we have
What is popular culture? “An obvious starting point in any attempt to define popular culture is to say that popular culture is simply culture that is widely favoured or well liked by many people.” (Storey, 2009:5) The aim of this essay is to explore the meaning of popular culture. By drawing upon the research of scholars such as John Storey, Jim McGuigan, and Carl B. Holmberg the essay will primarily focus on is the different ways popular culture can be interpreted rather than just being something liked by the majority. To accompany this, the essay will look into the high culture/popular culture divide as well as the youth subcultures and convergence culture in a post-modern society as a way of trying to find an answer to the question ‘What
Although the post-war consensus did remove the importance of ideology in British politics, there were periods within the post-war consensus where new ideologies emerged. Ideology was important in Clement Attlee’s government, which had a socialist policy agenda through the creation of the NHS and the advancement of the welfare state, in the 1980’s through the emergence of Thatcherism, as well as the creation of ‘New Labour’ in 1997 and even the current government can be seen as ideological. This essay will first look at the important role that ideology does have to play, and has play... ... middle of paper ... ...the war. Although there has been times when ideology may be seen as unimportant, such as the post-war consensus, this can be seen as an ideology in itself due to the ambiguity of the term, as Hickson writes, ‘both the Labour and Conservative parties accepted the ideology of social democracy’ (Hickson: 2004: p.143). Therefore it is only fair to say that ideology has been important in British politics in the post-war era.
We make an effort to present ourselves a certain way, because of the values that our society puts on different appearances or attitudes. Both these things are values which an individual can easily attain. One can simply buy the latest trends, (or counter-trends) and look "cool" or fashionable. That is half the battle. To attain the attitude that fits in with popular society you must learn from that which is valued in our culture.
This chapter focuses on how the immediate social context shapes popular culture. This includes artists, animators, television writers/actors, and musicians (to name a few) who actually create popular culture and how the context of their work doesn’t always govern what they produce. Within popular culture, there are three realities to consider: the technological constraints, the organizational apparatus, and the legal system. With technological constraints, it deals with the production and manufacturing of popular culture. The organizational apparatus consists of the structure of which popular culture is promoted and sold.
Some may say music is just music; a song is just a song. However, music plays an enormous role in our psychology, because a single song has the ability to bring about many kinds of thoughts and emotions in the listener. Music is subtly one of the main factors in which people identify with certain groups and establish their belonging in society. It shapes people’s perspectives on how the world functions and the roles they play within it. Music can function the same way in a culture; it can reflect many of the culture’s values and ideologies.
All in all, culture is bound to influence and have diverse effects on global communication in days to come. It is nothing but global market and political economy that are intercepting to make people more connected than ever before through indirect and direct communications among different realms of culture and society. But the question still stands; will the world become disintegrated or homogenized via cultural communication? The issue of cultural imperialism has been at the center of debates for quite a while. Two views co-exist; the rejectionist‘s approach that holds the view that one group maintains cultural imperialism in a one-way flow of cultural dominance from west to east or from center to periphery or even from local to global.
The rise of consumerism can greatly be dependent on the media perpetuation of ideologies supporting certain goods and services that are then adopted by the society. In so doing, they create ideological frameworks in the society and influence people to choose their ideologies and adapt to them. Continuous exposure of a person to the media has great influence on their beliefs, values and identities. These systems of thoughts and believes are reinforced by the external inputs that are mostly socialization agents like family, friends and even the media. People have identified themselves with the media and they are adopting their ways of lives and thinking from the media.