The Importance Of Cross Cultural Communication

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On the other hand, communication is defined as: “Two-way process of reaching mutual understanding”, however, in this process the participants not only are able to exchange information or ideas but they also can learn and create meaning. In few words, communication is known as a tool which help to connect people. This is a main key in business which keep the companies synchronized with all the information around employees (Businessdictionary.com, 2016).
There are many ways for communicating such as: language, non-verbal, gestures and etc., but the most important one is verbal and it is also important to know that verbal does not include only speech, it is also included emotions, attitude, personality, gestures, accents and tones which will …show more content…

Globalization is one of the most powerful aspect that helps to connect people and business around the world and it is created by people’s needs because we feel that we want to go out of the box and find out new things all the time. In this order of ideas, it can be said that globalization leads the cross cultural communication because if you want to have contact to any person from different country, you will need to cross any cultural aspect (Kutz, 2013).
Taking into account the business world, every company that think to look for investors or suppliers outside of their country, they must know the essential aspects of the culture because it can generate a misunderstanding due to the barriers such as: age, gender, race, ethnicity, religion and lifestyle which can break the negotiation straight away (Buddy Krizan, Merrier, Logan, & Schneiter Williams, …show more content…

In conclusion, culture as context of communication is essential for our lives because the current conditions are changing and they are bringing us to open our mind and interact to new culture either for travel, study or business and in any of that aspects we will find some barriers that will be crossed easily if we know to behave and if we learn more about every culture. If we want anyone to respect our traditions, religions, believes, we must respect and understand them.
It is a difficult situation because we are not able to express ourselves and to let people know what we want and what we think about them, so it gets harder to have contact with people from other cultures but in my opinion, it can be fixed and try to let them know what we want to say through gestures, draws or

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