The Importance Of Corporate Social Responsibility

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Corporate social responsibility refers to the ethical and moral actions undertaken by corporate companies to operate in a more economical and social environment (Baker M, 2004). Big companies usually practice corporate social responsibility by reducing their waste and pollution during manufacturing, or by disposing remaining waste properly to avoid polluting the environment. Educating employees in the organization through social and educational programs can help the company understand and work towards the same value of corporate social responsibility (Stawiski et al. 2010).
Corporate social responsibility also improves employees’ perception of the company. When an organization practices corporate social responsibility, their employees will feel proud in being a part of helping to save the environment. Hence resulting in a greater job satisfaction, more job involvement and ultimately reduce in turnover rate (Stawiski et al. 2010)
Companies that practice ethical corporate social responsibility will result in a positive brand/organization image to the public. When a brand/organization has a positive image in the public’s eyes, it will generate trust in the brand and eventually more revenue generated (Hind 2011).
Successful organization and brands such as BreadTalk with more than 330 bakery outlets and franchises all over the world including China, practices corporate social responsibility in their organization (BreadTalk).
On the 12th May 2008 a horrifying earthquake with a magnitude of 7.8 hit Chinese province Sichuan. The disaster on a immerse scale claimed 87,150 lives. In an act of corporate social responsibility, BreadTalk created the Peace Panda. It is a bun shaped of a panda bear with four different emotions expressing the ter...

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...lems or come up with new ideas to generate more revenue.
To further develop greater cross-cultural awareness, managers can organize cultural awareness training for the employees. The training will further educate the employees on the different cultures, such as their norms and way of life. Trainings like such can minimize conflict or misunderstandings in the company.
In countries such as Singapore with many different culture and races working together, cognitive behavior modification training might be further needed to educate employees on the appropriate behavior to interact with customers when working in the host country.
After further understanding the different cultures, under strict surveillance managers can conduct an experimental training. The training allows expatriates working for BreadTalk to experiment potential situations when working in a host country.

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