Corporate social responsibility (CSR) refers to a company’s commitment to the community and environment through various initiatives such as environmental friendly policies and community involvement projects which benefit the society. Firms may be discouraged from pursuing CSR initiatives as shareholders may not want to put social values before financial returns (Heal, 2008). However, socially responsible actions will definitely improve the image of the firms and this led to increased brand perception which gives the firm a competitive edge as consumers tend to buy from firms which advocate CSR (Malykhina, 2010). Additionally, CSR extenuate the negative effects of globalisation and maximise the benefits from globalisation (Wong, 2009). CSR initiatives will help companies to be sustainable in the long run in terms of business policies as they seek to maximise return on investment and benefits to society (Hollender and Breen, 2010). As a rapid glowing international brand, CSR became a priority for Breadtalk.
To contribute to the humanitarian efforts of the 2008 Sichuan earthquake, Breadtalk created the 'Peace Panda' bun in which proceeds from the sale of the bun went to the relief funds for the victims (Breadtalk Concept, 2012). Moreover, this initiative was a good corporate social responsibility strategy as it had increased the brand of Breadtalk due to free media coverage as the Sichuan earthquake garnered international attention. Through this incident, it had influenced the organisational behaviour of Breadtalk to be innovative. Instead of using conventional advertising methods as advertising on media platforms, they had used the free media coverage of the incident to promote Breadtalk. Besides being innovative on the advertisin...
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...step that managers can take to develop greater cross-cultural awareness are treating people individually instead of stereotyping them (Masondo, 2014). Another step is to never make assumptions. We should collect as much information as possible so we can understand the situation before evaluating it (Quappe and Cantatore, 2005). Another step is to celebrate diversity, in which Breadtalk can recognise the holidays of other cultures by hosting a company staff dinner which makes these employees feel appreciated within the company (Rodeck, 2014). Moreover, this can also help to strengthen the teamwork and cohesiveness of employees of which indifferences between individuals will be minimised. Being an international brand, recognising cultural indifferences is essential for Breadtalk as the employees are of different nationalities, thus reducing conflicts between people.
Corporate Social Responsibility (CSR) is a movement that aims to promote a greater awareness of how business activities and decisions influence corporate environment, stakeholders, and society in general. Adam Lindgreen and Valerie Swaen’s article “Corporate Social Responsibility” addresses this broad topic in a more narrow direction of CSR implementation as it discusses the most important stages of this process. While this article relies only on the previous research, it provides unique insights into CSR and even challenges the common views of this concept as the authors thoroughly analyze their secondary sources.
Corporate social responsibility (CSR) invaded the corporate world over the last few decades. This concept has become an essential need for competitive advantage unlike its original role as a nicety. The companies have seen the business benefit of the initiative and stakeholders have appreciated the initiative. This has led to the wide application in the firm’s operational agenda.
Employees require exposure to and training of the different multicultural aspects such as appropriate greetings, celebrated holidays, and traditional customs. “Companies with a diverse multicultural workforce tend to rely on workshops to develop knowledge management skills among people from different backgrounds” (Maham, 2013, p. 1094). Training and education should comprise of universal internal and external awareness and sensitivity; along with individualized cultural needs of the
Corporate social responsibility (CSR) refers to a business practice that involves participating in initiatives that benefit society. CSR is becoming more mainstream as forward-thinking companies embed sustainability into the core of their business operations to create shared value for business and society. Sustainability isn't just important for people and the planet but also is vital for business success. Today it's not just about having a recycling program or sustainable products. Consumers want to feel good about what their dollar is being used for.
Corporate Social Responsibility is the obligation from corporations to utilize their resources to aid and benefit the larger society. The four components of CSR are economic, legal, ethical, and philanthropic. Social Responsibility is a fundamental force in the wealth creation process. If correctly demonstrated, CSR should heighten competitiveness and boost the value of wealth creation to society. A company's CSR Initiatives directly represent who the company is and what it believes it. The m...
Corporate Social Responsibility (CSR) is the way a corporation achieves a balance between its economic, social, and environmental responsibilities in its operations so as to address shareholder and other stakeholder expectations. In general, when firms hold this wider encouraging role on the public by being engaged with stakeholders, a variety of profit can be produced for both company and the stakeholders. A key inclination is the combination of Corporate Social Responsibility (CSR) into the organization strategy, culture, mission and communications. By incorporating corporate citizenship into the company it is no longer an additional “nice thing to do” or something made to obey laws or regulations. Instead, corporate responsibility has become something business leaders and workforce want to engage in, frequently because executives who believe in the long-term see business profit. The four types of social responsibilities a...
Company X is a plastic injection molding manufacturer located in Highland, Michigan. The company had started in 2005 and survived the hard economic times. Company X started out by first doing applique and added 6 months ago injection molding. There are two owners, and there are less than 75 employees. Every company small or large should take social responsibility.
In recent years, companies are becoming socially responsible and now stakeholders almost expect a company to have CSR policies. Therefore, in twentieth century, corporate social responsibility (CSR) became an important development in public life (Barnett, ND).Corporate social responsibility is defined as “the ways in which an organisation exceeds the minimum obligations to stakeholders specified through regulation and corporate governance” (Johnson, Schools and Whittington, N.D cited in March, 2012). Stakeholders can be defined as “those individuals or groups who depend on the organisation to fulfil their own goals and on whom, in turn, the organisation depends” (Johnson, Schools and Whittington, N.D cited in March, 2012). There are many purposes for this essay, the first purpose is to descried the key principles of corporate social responsibility and explain their importance for stakeholders. Secondly, is to show how far this company follows those principles in order to be accountable to at least three of its stakeholders. In this essay, three stakeholders, environment, customers and employees will be evaluated respectively and the key principles of the stakeholders will be examined.
Most of the research was conducted using the descriptive Corporate Social Responsibility approach, this research mainly focused on whether CSR was incorporated in the football industry. If it is, then how it is carried out? This essay will include; reasons for football clubs to adopt CSR policies, the benefits gained by football clubs when adopting CSR and how is CSR practiced; how do football cubs act socially responsible.
According to Mike Peng, Corporate Social Responsibility (CSR) is the consideration and response to issues beyond the narrow economic, technical, and legal requirements of the firm to accomplish social benefits along with traditional economic gains the firm seeks. CSR is a way in which a company seeks to achieve a balance between profit, environmental concerns and social imperatives. This is known as the ‘Triple-Botto...
An organization’s Corporate Social Responsibility (CSR) drives them to look out for the different interests of society. Most business corporations undertake responsibility for the impact of their organizational pursuits and various activities on their customers, employees, shareholders, communities and the environment. With the high volume of general competition between different companies and organizations in varied fields, CSR has become a morally imperative commitment, more than one enforced by the law. Most organizations in the modern world willingly try to improve the general well-being of not only their employees, but also their families and the society as a whole.
Corporate Social Responsibility (CSR) is a very familiar term in today’s world. Most of the successful companies try to be ethical and socially responsible toward their stakeholders. Because becoming ethical and socially responsible gains a lot in terms of profit or capturing more market share (Aras and Crowther,2009). This socially responsible approach is paved by the CSR activities of the companies which has a great contribution to their corporate strategy of winning the customers’ mind. In this assignment, the pros and corn of CSR activities of a particular organization a...
In the article, The Truth About CSR by Kasturi Rangan, Lisa Chase, and Sohel Karim, the importance that coherence plays in corporate social responsibility (CSR), is emphasized. Throughout the article, corporate social responsibility application, within corporations, is broken down into three theaters. According to the article, many corporations do not focus on their CSR programs, and usually see these CSR actions as a secondary responsibility following the responsibility they hold towards their shareholders. It is argued in the article that in CSR is a key and essential block for corporate success, focusing on CSR coherence throughout all three theaters will bring positive results along the way, possibly making the corporation
While the concept of an individual having responsibility is commonly recognized, modern views have lead to the emerging issue of corporate responsibility. Business Directory.com defines corporate social responsibility as, “A company’s sense of responsibility towards the community and environment (both ecological and social) in which it operates. Companies express this citizenship (1) through their waste and pollution reduction processes, (2) by contributing educational and social programs, and (3) by earning adequate returns on the employed resources.” But such a concept has been much disputed since at least the 1970’s.
In the current time of growth and progression, individuals should know that how a business not only flourish but sustain itself. Making profit is one of the main targets of every corporates but it must not be the only one. When an individual builds a company in order to do business, they should be well aware of their contribution towards the society as well as their business and employees in it. It is total strategy of all. We should be able to realize every increment contributes of it. One of the major factors that affect a business is how well it participates in Corporate Social Responsibility. According to (Werther & Chandler, 2006) corporate social responsibility (CSR) refers to a business practice that involves participating in initiatives that benefits the society. In authenticity, there is a whole lot to argue about it. There are no major guidelines that decides either a business is participating in Corporate Social Responsibility; what might be considered a Business practicing CSR to some, can still not be accepted for it by others. CSR may be restrained a term which his highly flexible. This paper will discuss about Corporate Social Responsibility and its