The Importance Of Corporate Social Responsibility

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In recent years, the business case for Corporate Social Responsibility has been gaining importance especially in matters relating to what is good for the environment, the workers and the community. The term Corporate Social Responsibility is closely linked with the principles of sustainable development, according to which the companies should be obliged to make their decisions based not only on financial and economic factors but also importance, should be given on the social, environmental and other consequences of their activities.
The concept of Triple Bottom Line was coined by sustainability limited an international business consultancy founded in 1987, headquartered at London with offices in Europe and the United States followed with a network of partnerships around the world, particularly in the emerging economies of China, South Africa, Brazil and India. The concept of Triple Bottom Line consists of three parameters to gauge business performance that being the Economic, Environmental and Social factors. According to sustainability, the Triple Bottom Line focuses companies not just on the economic value they add, but also on the environmental and social value they add and destroy in the community.
Triple Bottom Line is defined in its narrowest form as a framework for measuring and reporting corporate performance against the economic, social and environmental parameters. At its broadest term it is used to capture the whole set of values, issues and processes that the companies must address in order to minimise any harm resulting from their activities and to create economical, social and environmental values.However, now there has been a gradual shift from the concept of Triple Bottom Line is being replaced with a new concept...

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...the main intention of the logo. The license under the Ecomark scheme is granted by the Bureau of Indian Standards (BIS), the standard mark of the Bureau is a single mark, which is a combination of the ISI mark and also the Eco logo.
Even though the Ecomark scheme was launched in the year of 1991, it has not really taken off and one rarely comes across consumer products bearing the Ecomark. It is only twelve manufacturers of products such as paper, pulp, leather and wood practice board who have applied for the Ecomark license. Looking at the affairs ,some initiatives have been taken up by the Ministry of consumer affairs, food and public distribution ,department of consumer affairs, food and public distribution, department of consumer affairs, government of India under which consumers are persuaded to look for products or brands which satisfy the criteria for Ecomark

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