The Importance Of Communication In Public Health

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Introduction Communication can be defined as the process of transmitting information and common understanding from one person to another (Keyton, 2011). The word communication is derived from the Latin word, communis, which means common. The definition underscores the fact that unless a common understanding results from the exchange of information, there is no communication. Communication involves the imparting or interchanging thoughts, opinions, or information among people by speech, writing, or signs. The main three types of communication are Verbal communication, Oral Communication and Nonverbal Communication. Health communication is defined as the study and use of communication strategies to inform and influence individual and community …show more content…

Documents produced by the broadcasters on health and health surveillance and quali-quantitative interviews with 106 listeners were analyzed. Collective-Subject-Discourse (CSD), which combines the qualitative and quantitative aspects of research was the methodology used. Next, the data were tabulated using Qualiquantsoft software. It was concluded that community radio can be a space for communication on public health, using edu-communicative processes, i.e., it may play an educational role in the community, encouraging the communication of health risks in an efficient and democratic way. In edu-communication, reception is critical and interacts with the broadcast, giving the message new meaning based on experiences of local, social, cultural, educational and religious life, among …show more content…

It creates the awareness of healthy life and influence audience to be more conscious regarding health issues. 2. Health message is understood by listeners through radio programs. 3. Will health issues programs influence people’s intentions and behavior in response to medical instruction? 4. Radio broadcast create awareness of various health issues and tell people to take prevention through the programs of health communication. 5. Research Methodology This research is done through survey method and with questionnaire. And interview will be conducted to find the effectiveness of health communication. And how it give awareness to the listeners of Jalandhar city through various programs that are broadcast in the radio and changes the behaviour, attitude, life style and health issues. Method of data collection The study will be based on the survey that was conducted in Jalandhar City. The survey method is done by which we can get data in order to get more information and to find out how audience make use of health communication programs. The study consist of the following tools

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