The Importance Of Communication And Verbal Communication

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Communication is “a process by which information is exchange between individuals through a common system of symbols, signs, or behavior” where this information is conveyed with the intention that the receiving party or parties will have full comprehension of the information transmitted to them (Communication, 2016). The ability to properly communicate is essential to successfully negotiate in any situation. Negotiations go beyond bargaining and making deals therefore, properly communicating points across is imperative. During negotiations, there are tactics and ways to get to know the person or the party that you are negotiating with and often times, all it takes is to listen and listen well. “When you hear someone give away information about their values and beliefs, they are showing you the path to persuade them to your way of thinking” ((Mullender, 2014, p. 68). A little acknowledgement or active listening in this …show more content…

Verbal communication is defined by Businessdictionary.com (2016) as “the sharing of information between individuals by using speech. Individuals working within a business need to effectively use verbal communication that employs readily understood spoken words, as well as ensuring that the enunciation, stress and tone of voice with which the words are express is appropriate”. Nonverbal communication is not so matter-of-fact and not always as obvious however, it is still a good part of a healthy foundation of communication. Nonverbal communication is all of the communicating we are doing without speaking such as our eye contact, posture, tone, and our facial expressions (Segal, Smith, Boose, & Jaffe, 2016). Utilized together, the conflict that arose between all parties from the technology company’s marketing and sales team to the higher education client could have been lessened or

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