The Importance Of Communication And How Communication Is Important In An Organization

Communication is key in any organisation. Without communication there would be no information to work with, no one would know what to do, and there would be no firm rules on which to make organisational decisions, thus introducing the importance of communication among all levels of management. The small communication problem between first line managers and non-managerial employees is what causes businesses to either succeed or fail.

The communication process is a very simple one. It consists of the sender (the person sending the message), the message, the medium through which the message is being sent, the receiver (the person receiving the message), noise (barriers that prevent the receiver from getting the message from the sender) and feedback.

To better address this problem, an education of communication is needed. Communication is the transfer and understanding of meaning. If the information or idea being shared cannot be interpreted, understood, or perceived, communication has not and cannot take place. In order for communication to be successful, the sender has to make information clear and unambiguous. The receiver has to have a knowledge and the ability to understand and

Information is filtered when an employee is asked to find information on a particular topic or case and reports whatever the manager wants to hear rather than the actual findings. The risk of filtering is higher in organisations with a great number of vertical levels and research has also shown that lower risks of filtering were observed in organisations with strong organisational structures than those of weaker cultures. According to Stephen Robbins, organisations with strong cultures have strong connections between shared values and behaviours while organisations with weaker cultures are the complete opposite with little connection between the two, thus proving the studies