Things to consider while buying a bike. People these days prefer using two-wheelers mostly because of its low maintenance, easy loan options and small manageable size. In India, the roads and highways are always crowed so having a two-wheeler is a boon for the riders not only because of the traffic but because you can park the bike anywhere and travel without spending too much money. Selecting a bike is an important decision, so an individual ought to spend some time thinking which is the best one for him. There are few things to be considered while buying a bike like the budget, expectations, experience and most important the reason your buying a bike. Considering your needs first is important before going into dealership to buy …show more content…
Choose a bike that suits you and not one that looks good on the cover of the magazine. 1) Budget : Price is an pre-eminent factor while buying a bike therefore determine your budget based on your savings, monthly incomes and expenses. People usually do not realise that they have overspent in the purchase and unknowingly exceed their budget, therefore it is important to keep a target price in your mind. Also remember that you will own the bike for a time period of 2-5 years and will spend money to maintain it in terms of fuel, servicing, repairs and insurance. 2) Brand : It is important to buy a branded bike because in future if you want to sell the bike its value won't come down. The brand value helps to re-sell the bike. There are many branded companies who manufacturer two-wheelers in India like the Honda, Hero, TVS, Suzuki, Mahindra etc. The most trusted brands in the Indian Market is the Honda and …show more content…
Choose a bike which suits your style and doesn't affect your comfort and drivability, the weight of the two wheeler should suit your physical capacity. People usually mesmerise hearing the word CC ( Cubic Centi-meter) especially the youngsters. They think higher the CC, more desirable the bike. Bikes with higher CC produce more power and go faster but are not suitable for the city roads particularly when your struck in the
Getting a car is an intricate process as there are so many factors to consider. Factors that can be daunting if proper research of the vehicle are not done. Everyone wants to make the most of what they pay for and wants to make sure that his or her car is of the best quality. There are a quite few makes of cars available with quality guaranteed but two of the major would be the American and Japanese made cars. Both are excellent car builders and provide good fuel efficiency vehicles that are cost efficient. However, there are some facts and details that can influence buyers to choose one make over the other, this includes: performance, reliability, and resale value.
Motorcycle is also called motorbike is a two or thee wheeled vehicle powered by a petrol, diesel, engine mounted midway between the front and rear wheels. The motorcycle, which is having much heavier and stronger, frame than that of a bicycle. The motorcycle is developed from the bicycle. The people for their convenient and smooth travel for the recreation and sports purpose use the motorcycles. The motorbikes are used throughout the world, the police and the fire department use motorcycles to carry medical personnel to accident scenes. Before the 20yrs ago a motocycle was carried for the noise, dirt and frequent breakdown which the use of its entailed. It was then truly a sportsman’s machine and of little use in the commercial field.
Specialized produces a full range of high-end and entry-level road bikes, mountain bikes, commuter/city bikes, children’s bikes, BMX bikes, and offers an extensive line of bike accessories. They divide the bike market in two categories: (1) the retailer- it only sells to the retailer because they realizes a strong relationship with the dealers is a key factor for success. (2) The end-user consumer- its focus in designing the product and broken down into the target age groups.
HD has chosen the strategic direction of targeting women and the younger market that is technologically conscious in order to increase its share in the first time motorcycle owner market space. With the introduction of the new VRSC’S, and the new lowered sporster 833 L and the 1200 L, design for small riders who want more power, also promoting the already existing HD motorcycle owners to step forward and purchasing a bigger model. HD is in a position of attaining a sizeable share in the first time motorcycle owners, the young males, and females’ marketplace. To target the women and the young market with the new product line, the company has adopted the following marketing objectives: to expand its current market (market expansion), diversify its product line (product diversification), and modify its marketing mix to target women and the younger demographic.
The one of main factors is that costumers are swayed by product itself. Where are we buying it? What is the trademark of the product? How much is it? What is the product’s appearance? How about product’s use? And, does the product have a good quality? All of these questions will appear in our mind when we are making decisions. Thus, every consumer will accord to analysis by synthesis product itself, and focus on the product that he or she most favorite. The ways of vendition and the environment of vendition impact the buying behaviors of the customers. The seller makes an attempt to choose the right way and sell the products in the right environment. Consumers will select a safe channel, and according to legal order trade with the marketer. So, having a good channel and place is very important. Usually, a well-known trademark can attract customers to buy the product, because of its influence, history, or another factors. In
The motorcycle industry offers products which can be viewed as luxuries or wants as opposed to necessities. When concerning Harley-Davidson, most motorcycle owners have purchased their bikes as a second vehicle, using them more during weekends and off-time instead of during the work week. This implies that the motorcycles serve for recreational purposes and thus are an item which can be expendable at times. This has hurt the industry recently with the slight recession the United States economy is facing. Another interesting thing to note about the motorcycle industry is the different appeal bikes carry in different global regions. In the United States for instance, Harley-Davidson has had much success because of the market trends and tastes people enjoy. Harley-Davidson has benefited from a U.S. market which enjoys casual and recreational riding. This isn’t necessarily the case overseas, as in Europe the trendy pick is a sleeker street bike, with a focus on speed and handling as opposed to power and comfort.
The first thing to be mindful of when you are looking for a new or used car is the monetary value. New cars often cost more than used cars. There’s also a big difference in the value that each car has. A new car loses its value very quickly. The value of a used car on the other hand is constant for a couple of years. For example, my sister has a new 2008 Toyota Camry that cost about 13,000. The difference is clear in comparing the prices, although they came from the same company. When you are driving a new car, you need to avoid depreciation value. Unless you buy a classic or unusual car, the new car value would drop immediately you drive it out of the dealership lot. The value of the car decreases from 15 to 20 percent. For example, if you were to buy a new car for $20,0...
Italian manufacturer Piaggio ranks as one of the world’s top four players in its core business. It has consolidated leadership in the European 2-wheeler market. Piaggio should not miscalculate its competitors. Competition in the industry is very powerful, not only nationally but internationally as well. This is due to two well-established companies in this sector which are the Japanese Yamaha and Honda. Yamaha and Honda strengths are their long-run experience in the sector and the high quality image of products. Due to participations to the motorcycle championships, these two companies constantly receive positive feedbacks to their efforts in researching for first class products. In the future, other kinds of competitors are expected to arise: Chinese companies whose ability to imitate and create similar products at highly competitive prices is getting more and more dangerous (Piaggio, 2008)
There are a lot of decisions being made when looking for a vehicle. In order to make the right ones you have to understand what you want but mainly what you can afford. There are many ways you can purchase a car, whether you buy it from a car dealership or a private seller, the process is normally the same. The first thing you should do is set a budget that suits your needs. This will save you from having financial problems later. You don't want to receive repossession letters months ahead for not paying your car on time. Next you want to decide on whether you prefer a new or used vehicle. Pre-owned vehicles require more attention because unlike new vehicles, they've had...
As a marketer you need to be aware of the social norms of what is and is not accepted in different cultures. It would not be wise to think that the same T.V. ad used in America would be ok to use in India. When you understand what different cultures value you can use it toward your advantage when marketing. The Whirlpool ad used in India took fourteen months of research to find that the Indian homemakers prize hygiene and purity. Once they realized this they came up with a T.V. ad that shows a girl standing out from the crowd in white “thanks to whirlpool”. When you create an advertising campaign that really makes people not hesitate about whether or not to by your product, you have put yourself in a really good position to succeed. Marketing mix adaptation is necessary when selling in other countries. People who live in India are mainly Hindu and don’t believe in eating meat. Companies like McDonalds get around this by offering chicken, fish, and vegetable burgers.
When you hear the term “used car”, what is the first thing that comes to mind? Some may think of an old rusty Cadillac that belongs in a junkyard. Others may think of that nice Camaro at the used car dealership for sale. Over the years, used car sales have skyrocketed. In 2012, over 40.5 million used cars were purchased in the United States (Atiyeh, 2013). Used cars are in high demand in today’s economy because of the lower prices, slightly higher gas mileage, and that they can be more trustworthy against some of the newer models. With used car sales always climbing, how do buyers know what they are looking for in a vehicle? How do they come down to the final decision of where to purchase the vehicle? Most importantly, how can buyers make sure that they do not get scammed? This paper will take you through the process of purchasing a used vehicle, from deciding on a budget, all the way to the final purchase of your “new” car.
The market can be divided into 2 categories men and women. In the category of men Men: Men under 30 group accounts for 44% of all sales. Therefore, a great opportunity exists here because of the group's size. This group's members buy motorcycles for their transportation and recreation needs. Men in this group buy more of mopeds, scooters and entry level lightweight road bikes. Men between 30 and 50 makes up 45% of buyers. The motorcycles most frequently purchased are the heavyweight tourers and cruisers. Many buyers are married couples looking for an alternative to taking the car out for weekend drives to the country. Men over 50 group accounts for about 11% of motorcycle sales. The heavyweight touring class and the middleweight road bike categories account for most of the sales here. Women group is a segment that is growing at a fast rate, and represents an opportunity area.
There are many types of bicycles that a person can choose. There are road bicycles, mountain bicycles, hybrid bicycles, and cruiser bicycles just to name a few. Getting the right bicycle mostly depends on the conditions and the purpose for which the biker intends to use the bicycle. There are bicycles made for the pavement, gravel roads, rugged trails, and dirt roads. Road bikes are good for multiple pavement uses, including fitness riding, commuting, long-distance, event rides, touring and racing (“Bikes: How to Choose”). Road bikes are good for riding around the city or through neighborhoods. Road bikes are bikes that are built for speed. Mountain bikes are bikes that are good for handling dirt trails, bumps, and rocks. Mountain bikes are designed with a shock absorbing features and a better braking system (“Bikes: How to Choose”). Mountain bikes are good for off-road use, such as biking on a trail in the woods, but they can be used to ride on pavement as well. Hybrid bikes are bikes that are good for a wide range of uses. Hybrid bikes are a mix of the mountain bike and road bike (“Bikes: How to Choose”). They are not as fast as road bikes, and they are not as rugged as mountain bikes, but they are good for commuting. Cruiser bikes are good for casually riding around town. Many of these bikes feature a slightly wider 26-inch tires than other pavement bikes, a comfortable seat,
There are five categories of motorcycles can be found in the world. Each of motorcycles has their advantages that give convenience and satisfaction for people. The categories of motorcycles such as cruiser, sport bike, standard, dual purpose and dirt bike. The categories of motorcycles can be recognized as seventh category fro...
With convenience comes cost. There are many costs associated with owning a car. Firstly learning to drive can be prohibitive, with lessons often out of a lot of peoples budgets. Once you have passed your test buying a car can also prove expensive. It is often the case we have to buy cheap second hand cars as new cars are very expensive. Sometimes this is fine and you can have a reliable car, but other times you pick one up that’s not been well maintained and can cost you a fortune in repairs and keeping it on the road.