The Importance Of Business Success

Success in business and life is about the journey, not the destination. You may have set goals and developed plans to achieve your lofty goals but it is in the daily actions, challenges and step-by-step accomplishments that your vision is tested, your character is shaped and your sustainable business success is established.

Business success is like building a skyscraper, it takes a lot of time, effort and resources but it is still built one brick at a time. And each day in building the skyscraper presents opportunities to learn new things.

I have met some business owners who felt that they knew it all because they had achieved a measure of financial success, only for their success to evaporate within a few short years. You have probably met some too. When you explore the reasons for their eventual failure, it becomes evident that their success journey stopped when they personally stopped learning and growing.

The simple truth is that, in a world of accelerating complexity, you simply cannot afford the luxury of trying to build tomorrow's business on yesterday's

I urge you to read books, listen to audio or video material and subscribe to magazines or newsletters produced by thought leaders in your business and in other arenas of human endeavour such as the psychology of success, principles of effective leadership etc. Cast your net wide for top quality learning from the best in your field of interest e.g. via the internet. This means you need to have a financial budget for learning and growth in your business (perhaps ten percent of your annual profits). And if you have a team that you manage or that work for you as a business owner, your budget ought to extend to their learning too, otherwise they will become yesterday's experts in a tomorrow world.... a dangerous thing for your